Swedish Match’s Q1 tops forecast, snuff disappoints

Obtained from public sources:  29 Apr. 09

Not great news but not unexpected due to the market volatility surrounding the US tobacco tax increases.  Highlights even more that mass cigarette smoker education is both the key to reduced harm snus expansion and the challenge in the United States.

Swedish Match is the largest manufacturer of Swedish Snus in the world with a 95% market share in Sweden.  Snus Brands include General, Götborgs, Probe, Ettan, Nick and Johnny, Kronan, Röda Lacket, Grovsnus, Kardus, Catch, and Tre Ankare.

Swedish Match’s Q1 tops forecast, snuff disappoints