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Larry Waters Reports!

New Camel SNUS Ads: Let it Snus, FDA!

Reynolds American launch a new series of Camel SNUS print ads today sure to ruin Christmas for the FDA.  Like their previous incarnations, these ads promote Camel SNUS as a

Larry Waters Reports!

Snus Psychology at Work in The Lab at Swedish Match

Psychology has always played a major roll in product development and marketing.  Words like bigger, stronger, faster, better, and safer are only a few of hundreds of examples. Read the

Larry Waters Reports!

NATO Show 2011 and Tobacco Weirdness in Las Vegas

NATO Show 2011 was a great tobacco trade show and one I will be attending regularly in the future. For me, there was also a decidedly surreal aspect to the