Thursday, July 31, 2014
1:AN Loose Snus - A tribute to Ettan Snus and its creator Jacob Fredrik Ljunglöf

1:AN Loose Snus - A tribute to Ettan Snus and its creator Jacob Fredrik Ljunglöf

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no. 1 - Ettan Loose Snus Limited Release 2014

no. 1 Ettan loose snus limited edition 2014Ettan Snus is famous for a number of reasons.  Created in 1822 by snus factory owner Jacob Fredrik Ljunglöf, Ettan is one of the oldest active brands of Swedish snus today.

Around 1830, Ljunglöf along with his friend JJ Berzilius (the father of modern chemistry) developed and began manufacturing Ettan snus using pasteurization instead of then-common fermentation.  Ljunglöf concentrated on the enhanced tobacco flavor and high quality of Ettan. 

Berzilius recognized pasteurization as a way of eliminating bacteria in the tobacco and significantly lowering TSNA levels. Today, practically all modern Swedish snus is pasteurized based on the principals of Ljunglöf and Berzilius.

Published in Larry Waters Reports!

Swedish Snus giant Swedish Match this week presented FDA with a formal application that the General Snus products sold over-the-counter (OTC) in the United States be reclassified as Modified Risk Tobacco Products (MRTP).

I wrote an article back in February 2009 entitled The Tobacco Control Act: Wasted Taxpayer Dollars and the new Tobacco Black Market.  In the article, I previewed the first view of snus can labeling with the four now-required smokeless tobacco warning labels. 

I also went on something of a rant as to how 3 of the 4 warnings did not apply to Swedish snus and drove away cigarette smokers looking for a safer nicotine alternative.  Ignoring my arguments, FDA went forward with enacting the inaccurate (for Swedish snus) smokeless tobacco warning labels effective 22 June 2010.

In their MRTP application to FDA, Swedish Match made the same case...in a 100,000 page long application.  Such is the challenge of justifying General Snus to FDA as being deserving MRTP status.

Published in Larry Waters Reports!

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Larry Waters Reports!

1:AN Loose Snus - A tribute to Ettan Snus and its creator Jacob Fredrik Ljunglöf

no. 1 - Ettan Loose Snus Limited Release 2014 Ettan Snus is famous for a number of… Read More...

Swedish Match, FDA, General Snus, and Modified Risk Tobacco Products: What does it mean?

Swedish Snus giant Swedish Match this week presented FDA with a formal application that… Read More...

Islay Whisky Snus Seminar

Exclusive Islay Whisky Snus News, Conny Andersson, and more This fascinating video covers… Read More...

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