A limited time 50% Off snus celebration and 3 new video snus reviews are the main topics of this week's SnusCENTRAL Newsletter.
Both the US dollar and the Swedish Krona are up against the Euro. Today one dollar would buy 1.05 Euro, a huge drop from 1.40 about a year ago.
What this means for American users of Swedish snus is that while snus prices (and taxes) are rising in Sweden, they are dropping dramatically for Americans buying Swedish snus from eStores in Sweden....
The price of Swedish snus at the major eStores has always varied to one degree or another but never to the extent seen today. Factors such as the PACT Act, The Tobacco Control Act, and wild swings in currency values are the major contributors. When The Northerner opened a US warehouse and purchased the GetSnus.com domain from Swedish Match whose lawyers felt the liability outweighed the advantages, Sweden-based Northerner suddenly had a physical presence within the United States, for better and especially for worse.
I was invited to meet with Frank Svandal; owner of Northerner.com, in Gothenburg last June. SnusCentral.com was looking at the viability of opening a US warehouse at the time. Among a range of topics, he gave his thoughts on moving Northerner from being retail driven to distributor driven. He envisioned the revenue shift from direct retail snus sales to selling to American eStores and brick and mortar stores as a distributor. I admit to being intruiged but the timing kept nagging at me.
After taking with Northerner and others, our due diligence led us to one inescapable conclusion. While opening a US facility would, at that time, be a profitable move, it simply wasn't worth the risk with the PACT and Kennedy/Waxman legislation gaining steam in the US Congress.
Essentially, SEVEN Criteria separate Swedish Snus from the existing American Snus:
While taste is subjective, We will still address it. But the Bottom Line: Swedish Snus wins hands-down in all Seven Areas.
Not my opinion. Not my marketing spin. FACT, Documented FACT. Or in some cases, a deliberate LACK of Facts provided by certain manufacturers or worse, the intentional misleading right up to the point of, but the lawyers make sure they don't cross it, false claims, false association, and very, very, clever marketing.
There are many articles and studies going into detail on the above on SnusCENTRAL.org. Each of these will also be briefly addressed as separate questions under the list of Snus FAQ's section you're currently in.
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