Snus flavored with spirits is a tradition going back hundreds of years to the beginnings of snus itself. Farmers in Sweden who made the first snuses for their own use often went beyond the basic tobacco, water, and salt recipe. It comes as no surprise that wine and spirits were among the different ingredients added to home-made snus.
Mass-marketed Swedish snus flavored with alcoholic beverages have come a long way since Probe Whiskey Portion Snus was launched in 1994. While Probe has been delisted this year, 2016 will bring forth new snuses flavored with whisky, rum, and bourbon....
Since 2014 Swedish Match and Mackmyra Whisky have been secretly collaborating on a premium whisky snus project; General Mackmyra Whisky Snus. The release was timed to occur in 2016; the 150th anniversary year of General Snus.
Not a word of General Mackmyra leaked out until December 2015; 5 months prior to its planned release date and 3 months prior to the official product announcement. Numerous pictures, reviews, and product information spread like a virus throughout social media, much to the chagrin of Swedish Match.
It seemed there was little more to know about General Mackmyra prior to the official 15 Feb 2016 (GMT+1) product announcement but I'm happy to tell you there is some tasty information left plus some snus trivia which I can finally now share with you....
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