Philip Morris USA introduced Marlboro Snus in the Dallas/Fort Worth retail test market area in August 2007 and in the Indianapolis test market area in March 2008. Marlboro Snus came in 4 flavors: Rich, Mild, Mint and Spice. The Marlboro snus brand came packaged in a SlidePak that holds 12 pouches and utilizes something that Philip Morris calls "flavor strip technology". It was also the lowest nicotine products on the market with less than 2 mg of free nicotine per pouch. Marlboro Snus was never marketed as a reduced harm tobacco product. It is marketed as a discreet, spit-less oral tobacco product to use when you can't smoke.
In 2009, Philip Morris decided to boldly change the Marlboro Snus packaging to a folded piece of cardboard with blister packs of 6 portions of Marlboro Snus. The retail price dropped to sub-$1.00 with the change in quantity and packaging. This quickly reverted to $2.88+ in the Dallas market.
The are not refrigerated since they are packed in vacuum-sealed blister-packs. They don't mention refrigeration after opening but one would assume that's because six pouches shouldn't last you long enough to have to refrigerate them.
Marlboro Snus is available at retail in the Dallas/Ft. Worth, Indianapolis, and Arizona test markets, as well as domestic military exchange accounts. Marlboro Snus in foilpack has replaced Marlboro Snus Slidepak™ in the Dallas/Ft. Worth and Indianapolis test markets.
Tweet to @Mr_UNZ
You must be logged into facebook to view this content