General Loose (lös) Snus doesn't make the cut in US stores

Based on consumer demand, Swedish Match North America (SMNA) has pulled the loose cut version of General Snus from its 20,000 US retail locations catalog.  About 98% of all General Snus sold over the counter (OTC) in US convenience and tobacco stores is of the portion snus variety.

Published in Larry Waters Reports!
Winter is Coming:  your Newsletter for 3 Oct 2016....
Published in Press Releases
Thursday, 31 December 2015 21:40

Happy New Snus Year!

By the time this post is published, I, Moe Unz will be quite full of food, drink and snus.  Especially drink. That is why I wrote this 2 days ago during a brief period of sobriety.  Hopefully it will turn itself on 1 January 2016 (GMT) so you may read it.

The first quarter of 2016 will be an exciting one for snus lovers around the world (where legal).


Tuesday, 08 September 2015 10:14

Snus Shake-up at Swedish Match!

Swedish Snus giant Swedish Match is making some major changes to it's snus line-up for 2015.  There will be new snus products starting this week and some current snuses will be delisted.  Here's what we know so far.....

Published in Larry Waters Reports!

Snubie-podcast-logo-smSwedish Snus Ambassador to the United States Larry Waters was the guest on the latest Snus Podcast today.  A wide range of snus related topics were discussed from the EU lawsuit against Denmark to stop snus sales to the future of snus in the US. 

Moe Unz, legendary Manager of the Snus Shop was also a scheduled guest. 


- About
- About Larry Waters
- About Moe Unz (biography in progess)

Published in Press Releases

ABOUT The Experience


In 2007, a Blogger writing under the pen name of Mr. Unloadingzone discovered Camel SNUS. He had long been searching for a way to reduce the risks of his 30+ year cigarette habit. A loyal R.J. Reynolds customer since the 1970's, Mr. Unloadingzone first forced himself to switch from Camel Lights to Eclipse Cigarettes. It was a struggle but Eclipse did not leave him reeking of the cigarette smell which has become so socially unpopular in the United States.

Eclipse's Reduced Harm Benefits (if any) are yet to be fully disclosed but Mr. Unloadingzone wrote numerous articles praising Eclipse for its valiant attempt to make a more discreet cigarette on his general subject blog, The Unloading Zone. These articles receive a large number of page views to this day.

Camel SNUS was not really to his liking but if he could use it anywhere with complete discretion and it would curb his nicotine cravings, he was up to the challenge. Since he had to chain-snus to keep his nicotine levels up and Camel SNUS was so expensive, Mr. Unloadingzone again jumped onto the Internet looking for on-line stores which sold Camel SNUS at a discount. Google searched away under the keyword "snus" and an odd thing happened. While virtually no results on Camel Snus appeared, large numbers of results did concerning "Swedish Snus". Like most Americans, Mr. Unloadingzone never heard of Swedish Snus.

What he read intrigued him. Reynolds and Philip Morris USA had not invented snus in 2006; the Swedes had over 200 years ago. And fortunately for him, Up In Smoke, a tobacco store 5 minutes from his house carried a very limited selection of genuine Swedish Snus.

Within moments, he was at the tobacco store staring in wonder at the contents of a container of General Portion Snus. There were a lot more portions of General snus than Camel SNUS provided. Each was much bigger, and they were moist. He was confused but inserted a portion into his mouth. It was like going from flavored sawdust to Fillet Minion!

Returning home, he wrote an article about his experience entitled " Camel and Marlboro: When it Comes to Snus, You LOSE! ". Today, this is the most widely read article on snus on the Internet.

The response to the article was overwhelming. Visits to The Unloading Zone quadrupled in a matter of days. Seeing the reader interest and wanting to know more about Swedish Snus himself, Mr. Unloadingzone spent months in a frustrating attempt to separate Internet fact from fiction; marketing from genuine information; politically motivated Research Studies from objective Research Studies, and focused his growing snus knowledge into articles and reference lists for his readers. His snus interested readership continued to grow as did his knowledge and compilation of facts.

In 2008 he became frustrated. The Unloading Zone had originally been designed as a personal/stress relieving blog about what interested Mr. Unloadingzone at the time. It was too under-powered to easily categorize all his snus information and there was more functionality he wanted to include but was simply unable, being limited by The Unloadingzone's technical limitations. His other readers which were more interested in other topics were expressing their displeasure too.

On a fateful day in May of 2008, Mr. Unloadingzone asked himself a question: "What type of snus informational website would HE have wanted to use during his infuriating searches for real information on Swedish Snus and American Snus back in 2007?"

And thus the concept code-named Über-Snus was born: a Single Website Solution which would contain anything and everything those interested in learning the facts about Snus and a place for Snus Users to share information and make friends with like-minded people. Mr. Unloadingzone contacted a number of his readers privately for their input and added his own desires. The scope of the Über-Snus project kept growing and growing.

On December 5thof 2008, was beta launched. In less than four months, it had become the most comprehensive Snus information site on the planet. And this was only the beginning....

He really loved that SnusCENTRAL Members took and active interest in the site; offering suggestions, ideas, reporting bugs, and generally adopted the SnusCENTRAL as their own.

While Mr. Unloadingzone was the sole author on The Unloading Zone, actively and very carefully screens new columnists for their own sections. Member participation is also actively encouraged through Member Reviews of both Swedish Snus and American Snus, and the SnusCENTRAL Forum.

Guest Columnists and Snus Reviews appeared on the site as well and in an industry first, Swedish Match AB, the largest producer of Swedish Snus in the world, was given their own section on to directly respond to Member questions, unsolicited advice, and generally interact with their consumers and the snus curious. V2 Tobacco A/S soon followed. continues to grow and Mr. Unloadingzone's dream of the ultimate, all-encompassing, everything snus website is now a reality. His determination to ensure that the remaining 46MM+ American Cigarette Smokers are not deceived into using dangerous, overpriced, products self-described as Snus without knowing all the facts first, lives on.

People of legal age are (still) free to use any type of product they like in America; but SnusCENTRAL is determined that they be Educated Consumers and know exactly what they are putting into their mouths. That was and is the mission of SnusCENTRAL and as it continues to grow and become even more powerful, into new area including tobacco legislation.

Welcome to and we're glad you are here!

It's a new day in America.


The SnusCENTRAL Office of Information

Founding Member of

Office of the Swedish Snus Ambassador to the United States

Published in About SnusCENTRAL
Friday, 19 November 2010 17:27

SnusCENTRAL Newsletter for November 2010


SnusCENTRAL Newsletter for November 2010

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SnusCENTRAL - YOUR Source for Everything Snus
Ettan Kardus VERY Limited Edition

Ettan Kardus lös snus 2010Swedish Match is releasing a very limited edition Ettan Kardus lös snus in early December.  Just 40 boxes total are available to snus eStores.  According to Markus Ersmark of Swedish Match, only 4 lucky eStores will receive 10 boxes each!

Ettan Kardus is not to be confused with Kardus Superior Blend Vintage 2010

Ettan Kardus is packaged the way Ettan lös was 200 years ago.  Each box contains 250 grams of snus.  The Retail price Markus quoted us must be missing a zero.  We'll get back to you when we confirm it.

Price is certainly not the issue with Ettan Kardus; availability is.   Americans can thank FDA for that.

Thunder and most Offroad Limited Editions have sold out

The special 5 can set of Thunder OT portion snuses have sold out.  OT-5 will become the new Thunder Original in 2011.

The recent Offroad Longcut Limited Edition Loose Snus is almost gone as well.  The Red Blend and Apple versions are history already.  The Offroad Longcut Orange Limited Edition lös is still available as of this date, but for how much longer is unknown.

The SnusCentral Snus eStore is selling the Orange for $2.09 can/$19.05 roll while V2 Tobacco still has stock.

SnusCENTRAL on the Road!

The holiday season is generally a travel nightmare but SnusCENTRAL has serious snus business which demands we travel now.

Julls of SnusCENTRAL YouTube is preparing to leave for Florida as we speak.  He is scouting locations for his 2011 snus movie "Snus invades Miami".  No children will be allowed to view the movie when it is released, per FDA.

As Swedish Snus Ambassador to the United States, Larry will be leaving for Sweden in December.  He will be attending "The Snus Event" representing the United States and will also be the keynote speaker at this year's Unz Family Reunion.  The glogg and snus will be flowing at that party!

He and Julls will meet up at a SnusCIA safe-house in Germany for debriefings and snus once all has been completed.

SnusCENTRAL Founding Member

The Latest News from

Ye Olde SnusCentral Snus Store

Other Snus Store News:

    • Retail study confirms that has snus prices so low, the authorities are starting to ask questions.  Not good for Moe Unz.

    • Christmas Special Sampler: Merry Julesnus! The perfect gift for yourself and maybe others you really like.;

This Week's Specials @ YOUR Snus Store!
- YOUR Snus Store*

*at least until Government thugs or Anti Tobacco Extremists kick down our door and torch the place
For our US based customers, information on and the PACT Act.

All the video snus reviews and how-to videos fit to be viewed by Real snusers

SnusCENTRAL YouTube: Broadcast Your Snus!


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Published in Press Releases
Monday, 23 August 2010 13:53

SnusCENTRAL News Letter - August 2010


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SnusCENTRAL - YOUR Source for Everything Snus
The PACT Act: Dazed and Confused

The war against tobacco and especially REAL Swedish Snus hammered Americans with both  the Tobacco Act and the PACT Act this summer.

Confusion; especially for Internet snus stores with no physical presence in the United States, makes compliance challenging.

No shock the Federal government didn't work out the details with the State governments before they hit the off-shore eStores with the phone book of new rules. 

We pay the appropriate duties and government fees up front for you by using the UPS DDP (Delivery and Duty Paid) service.

Unfortunately, it seems with tobacco taxes and especially sales taxes, none of the states have any framework or ability to give off-shore retail eStores the ability to collect and pay these taxes for the consumer.

Until this is ironed out, all good Americans should pay these taxes directly to your State as you do with other Internet purchases.

Moe Unz and the Attorneys for the in Sweden are complying with everything applicable and working with the appropriate agencies to bridge this bureaucratic swamp. Here is the current status regarding US Sales.

The Latest News from
Julls has returned from his trip to Hollywood with some great new videos!

Word is that Julls is up for 2 Oscar Nominations:  Best Short Snus Film and Makeup in a Short Snus Film.  Good luck!
SnusCENTRAL YouTube: Broadcast Your Snus!


August Snus Specials!

Moe UNZ; Manager of the Snus Store, bought some amazing deals in August just for you. 

These Specials are only good until midnight, August 31st, 2010 GMT+1! - YOUR Snus Store*

*at least until Government thugs or Anti Tobacco Extremists kick down our door and torch the place


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Published in Press Releases
Saturday, 19 June 2010 12:24

SnusCENTRAL News Letter - June 2010


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SnusCENTRAL - YOUR Source for Everything Snus
Tobacco Act is One Week Away!

The war against tobacco and especially REAL Swedish Snus gets ugly:  on June 22nd, the Tobacco Act goes into effect and on June 29th, The PACT Act kicks in as well. 

What this means for US Residents is no more Swiss Post/US Postal shipments as of June 22nd.  It means that Skruf brand snus will no longer be available in the United States...a few other brands as well.

It means all tobacco product branded merchandise; free or for sale, will be will be deleting all it's Thunder Snus and Offroad Snus branded shirts, caps, mugs, mousepads and more by June 22nd 2010. 

If you want a piece of snus history, buy it now or wait until it shows up on eBay for 4 times the price!

It means that all US Federal, State, and Local tobacco taxes, excise taxes, and sales taxes must be collected when you place your order.

The bottom line for US Residents is that for the immediate future, Swedish and Scandinavian Snus will be higher priced with less brands available.  The details and discussions are available at

If you haven't filled up your freezer and refrigerator with enough snus yet, now is the time!

The Latest News from
Snus Survival
Swedish/Scandinavian Snus can be frozen and stored for up to a year after the expiration date! Here's the best and most inexpensive way to properly freeze snus:

Snus Survival:  How to Freeze Snus

Let's snus like it's 2009!

Moe UNZ; Manager of the Snus Store, is drunk and slashing prices everywhere he can!

In addition to across the board pre-PACT price cuts, we have some great offers to help with your snus hoarding! - YOUR Snus Store*

*at least until Government thugs or Anti Tobacco Extremists kick down our door and torch the place


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Published in Press Releases

Planes, trains and rental cars, oh my.  I have been a smoker for a good 25 years at least.   In recent years, I've discovered Swedish snus.   Snus helps me though those times when the Anti-Tobacco Nazi’s have forbidden my adult, personal decision to use legal tobacco products but at their own peril.   Snus keeps me from ripping their heads off for preaching at me about my use of tobacco; especially cigarettes.

Page 1 of 7


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