First off, taking a look at the can; its simple. The OMNI can is tiny and reminds me of a mini portion snus can. It fits nicely in a purse or woman’s jeans. Being women snusers, we don’t want big bulky stuff in or pockets or purses
Anyway, it's an ALL white can with blue accents with an interesting font on the catch lid. Even though the catch lid is small this is not a problem. The portions are slimmer than an original snus and you can fit more used portions in there. These are a cute slim portion which means stealth in the lip and yes these are a white portion with a soft fit…. and you get 20 portions per can!
Looking at the portion closer, you can see it is white with little brown “specks” inside (reminds me of sea monkeys :-) …. Now let’s get a little technical.
What’s inside of an OMNI “all white snus portion"?
The portions are unique, being mixed of cellulose fibers and food grade additives, with a lesser share of tobacco (The brown “specks”) Cellulose fibers, are fibers made with ether or esters of cellulose, which can be obtained from the bark, wood or leaves of plants, or from a plant-based material.
Besides cellulose, these fibers are compound of hemicellulose and lignin. An Omni Portion Mixes Cellulose Fiber with about 1.5% of tobacco, making this not a completely tobacco free alternative, but something that can help with cutting back on tobacco. (If you wanted to do so).
The presence of even this small a quantity of tobacco also allows OMNI to qualify as a snus under Swedish regulations. It is thus easier and quicker to get OMNI out to market then classifying it as a new product. (Lab Coat off…)
That may sound all good and fun, but now the REALLY fun part: the aroma and tasting.When I first cracked open the can, I picked up an invitingly sweet peppermint aroma. Instantly, it sorta reminded me of General Mint, a popular snus you can pick up in the U.S. and one of the first snus I tried.
The flavor on the other hand is exactly what it smells like! A sweet peppermint candy- like taste, without being overly sweet. I don’t taste any tobacco at all, just sweet peppermint, a very straight forward flavor. Perfect for a mint lover like myself.
With OMNI there are normal and extra strong versions, The normal strength (0.75%) and is what I prefer, yes, it is less nicotine then a traditional Swedish snus portion, but I can still feel it from time to time.
The extra strong variant is sitting at a nice (1.5%) and is great for people who need a little more nicotine out of there snus. Pros. & Cons.
Pros: The Portion is super slim fits very nice in the upper lip, it has a great flavor if you're looking for a straight to the point peppermint taste. It also comes in a licorice flavor as well.
Cons: The flavor only last for 25-30 mins. after the 25 min mark flavor trails off and becomes week and stale. (for me). Matt on the other hand can pull flavor out of this for up to 1 Hr.
If you would like to see a video review on ONMI be sure to check out SnusTV.com - Where you Watch your Snus!. Matt reviewed both Peppermint and Licorice. All in all, pick up a few cans and give them a try. I would recommend it!
Until next time, catch you on snus side!
Writing for SnusCENTRAL.org