Hello ladies and gents. It’s been quite a while since I’ve done a column here at SC, but we’ve been busy as sin trying to get the new issue of the Ephemeris up and running. I’m putting the finishing touches on it now, but I wanted to take a few minutes to comment on some of the new snus that has come out since my last column. I know that I normally don’t do reviews or anything, but I just had to get some of this off my chest.
First: the good. Jägarpris from AG Snus is the first new snus since Lucky Strike Bold to really make me excited. The portions are super comfortable, ultra-wet and have a cool pseudo-threaded design at the seam. The container is really comfortable sitting in your back pocket and the label is simple and classy.
The flavor of Jägarpris may be a touchy subject for some of you. I’m one of the three guys in the world that liked Level snus, which was sadly discontinued some time back. Level has a bad rep on most of the snus forums, but I could never understand why. It was reminiscent of General’s traditional bergamot, salt and citrus flavor, but the citrus was tweaked just a tiny bit and the salt & pepper spiciness was way more in-your-face than General. It never got bitter on me, even if I had it in for an hour. Best of all, Level was 2.49 a can when most name brand snus was 3.39 a tin. About the only thing I didn’t like about Level was that it didn’t feature a catch lid, which really didn’t matter much to me anyway.
UPDATED: October 19th 2009! This is the time of year REAL Snus lovers wait all year for. Week 42 of each year is the customary time for Swedish and Scandinavian Snus Makes to start releasing new and special snus product for 2009.
Kind of like Black Friday in the United States: the day after Thanksgiving which used to signal the start of the Christmas Shopping Season. I say "used to" because the Christmas Sales and products are arriving earlier and earlier as retailers duke it out for the big 4th Quarter win they need to turn a profit for the year.
How 2009 will shake out for American retail in general is a big unknown right now....
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