Merry Julesnus! Tis the holiday season once again and visions of Julesnus, or Christmas snus, dance in snuser's heads. This year, instead of just reviewing the Gotlandsnus Julesnus and Nordstrommen Julesnus offerings, I decided to look into the history of Julesnus.
Sweden has a long history of Christmas-themed cigars, cigarettes and pipe tobacco, so it would seem like a natural progression to extend that flavoring to snus. Surely in the last 200 years, someone had produced a Christmas snus; a tradition which was born again in the early 21st century. I was very surprised by what I discovered.
There is a legend surrounding Julesnus stemming from an incident in December 1836. It seems that Hedvig Unz and JF Ljungolf were attending the same Christmas party.
As was his habit, Unz became extremely drunk and began wildly gesturing with his mug of GLÖGG, the classic Swedish warm Christmas drink. His arm banged into that of Ljungolf and Unz's drink splashed into Ljungolf's open snuff box of Ettan snus.
Ljungolf was incensed and stormed out of the party. He never said if he had tasted the GLÖGG-soaked Ettan but since he never produced a Christmas Snus, it's safe to say he was not impressed if he had.
Unz was later found passed out in a snow drift and had no memory of the incident the next day. This is a common holiday occurrence within the snus-legendary Unz family to this day and also, as a bit of trivia, Per Andersson of JTI Sweden.
There exists the misconception within the United States that American Moist Snuff/Dip is little different than Swedish Snus except you don't have to spit with Swedish snus. I decided to delve into the history of dip and snus to find the true differences.
I'm working through an excellent history of snus right now written by Janne Sundling. It is in Swedish, and I am constantly pulling out my Svenskt/American dictionary or calling my Swedish neighbor all hours of the day to clarify certain passages, but there's a lot in there about the differences between American snuff and Swedish snus.
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