As some of you may have heard, Mick and I have entered the publishing business with The Snuff Taker's Ephemeris; a bi-monthly periodical devoted to all things snus and snuff. I wanted to share with SnusCENTRAL one of the many roads that lead me to want to do a book on tobacco. It would be a crime to omit the name of Tom Dunn from the story. This essay is dedicated to the memory of Tom Dunn, 1938-2005. Most people remember Tom as the founder and publisher of The Pipe Smoker's Ephemeris, which he put out regularly from 1965 until his death of stomach cancer in 2005. TPSE, as it was more commonly known by its readers, was the single best tobacco-related periodical ever concocted. Tom never made much off of his magazine (in fact, he probably didn't even break even), so TPSE was a true labor of love in every sense of the word.
As part of my duties as Swedish Snus Ambassador to the United States, my portfolio includes spreading the good news about Swedish snus and encouraging others to do the same. This recently brought me to the swank Last Chance Motel and Truck Stop outside Tobaccoville, North Carolina.
In a noisy, crowded press conference, RW Hubbard and Mick Hellwig unveiled the launch of a revolutionary new magazine for snuff, snus, and smokeless tobacco fans. The Snuff Taker's Ephemeris will release its first issue the end of October 2010. Foregoing the internet route and conventional wisdom, The Snuff Taker's Ephemeris is a print magazine; each issue running between 80 and 100 pages long.
Later that day while Mick Hellwig was still answering questions for the press while consuming copious amounts of snus and nasal snuff, I sat down with Mr. Hubbard in his luxurious penthouse suite and discussed The Snuff Taker's Ephemeris. Like all great ideas, this one started innocuously. "I was in Barnes and Noble looking for a magazine I could read at the doctor's office, and I found myself in the "Men's Health" section. It was strewn with cigar magazines, and I was lamenting the fact that there exists no publication about snus and snuff. I got home that day and called Mick, and within a week we had the whole thing up and running."
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