QUESTION: what do Red Seal American Snuff and Röda Lacket Swedish Snus have in common? ANSWER: At one time, they were one and the same!
To kick off my new column, I wanted to take a look over the course of the next couple of articles at the long history of snus in America. That's right- snus in America. You may be surprised to learn that snus has been here almost as long as it has been in Sweden, and it didn't just pop up overnight when RJR dropped the Camel SNUS bomb. The Swedes have been immigrating here, off and on, steadily for the last two hundred years, and they've always brought their snus with them.
Let's flash back a bit to my last article, American Moist Snuff versus Swedish Snus. In it, I outlined the difference between snus and dip, with a focus on Copenhagen and Ettan, which were both introduced in 1822. If you'll recall, Copenhagen was the first "dipping" tobacco manufactured in this country. It was derived from an old Scandinavian snus recipe. Unlike American dry snuff, the moisture content was pretty high in Copenhagen. The Swedes preferred their snuff "wet" since they wadded it up and put it under their lip.
FROM: SnusCENTRAL INTELLIGENCE AGENCY * Intelligence Briefing for 26 March 2009 *
CATEGORY: Confirmed Intel but we have no idea what it means
RJ Reynolds up to something.........
And now we come to the part of the this series that I have really been dreading.
You probably suspected something was odd since Part 2 came out very quickly after Part 1. Well, I admit it: I've been purposefully been putting off writing Part 3. While I would rank Camel SNUS above Marlboro (not snus), it's still sub-standard, over-priced, and doesn't last long at all. It doesn't come anywhere near the taste of even 4th tier Swedish Snus.
No, my two reasons for dreading writing this last article has nothing to do with Camel SNUS. The first and main reason I'm saving for the very end of this article. The second reason is actually personal.
"This is a wake-up call for the public health community," says Gregory Connolly of Harvard School of Public Health. "It's a total sea change."
For smokers who can't light up in the office or at a restaurant, a new aspirin-sized tablet, called "Camel Orb," will let tobacco melt in their mouth. The dissolvable product — arriving January in stores in Portland, Ore., Columbus, Ohio, and Indianapolis — is the first such product by a major tobacco company and is part of a booming market in smokeless alternatives to cigarettes as smoke-free laws sweep the nation.
"It's meeting the needs of smokers," says Rob Dunham, of R.J. Reynolds, maker of Orb and Camel cigarettes. With lozenge-like Orb, he says there's no smoke, no spit, no litter.
In the past two years, the nation's two largest cigarette companies, R.J. Reynolds and Philip Morris USA, have moved into the smokeless tobacco market as cigarette sales continue to fall. Each introduced smokeless pouches or "snus, " touted as spit-free products that sit inside the mouth. They also bought smokeless tobacco companies.
"We've been very pleased with the consumer response" to Marlboro Snus, says David Sutton, spokesman of Altria Group, which owns Philip Morris USA. He says smokeless is a "growing category" with sales rising 6%-8% annually. He says cigarette sales are falling 2%-3% each year.
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I was tinkering with The Unloading Zone's underbelly the other day and ran a report on the Keywords that were bringing my readers here. I was Amazed and Saddened by the amount of times "camel snus" came up!
Fellow Swedish Snus Lovers, it worse than you thought out there in America! I googled Camel SNUS and was horrified by the numbers of articles praising it and the incredible amount of misinformation about snus on the internet!
And the comments: They were enough to make you cry. Look at what these misbegotten naive souls are saying about Camel SNUS:
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