QUESTION: what do Red Seal American Snuff and Röda Lacket Swedish Snus have in common? ANSWER: At one time, they were one and the same!
To kick off my new column, I wanted to take a look over the course of the next couple of articles at the long history of snus in America. That's right- snus in America. You may be surprised to learn that snus has been here almost as long as it has been in Sweden, and it didn't just pop up overnight when RJR dropped the Camel SNUS bomb. The Swedes have been immigrating here, off and on, steadily for the last two hundred years, and they've always brought their snus with them.
Let's flash back a bit to my last article, American Moist Snuff versus Swedish Snus. In it, I outlined the difference between snus and dip, with a focus on Copenhagen and Ettan, which were both introduced in 1822. If you'll recall, Copenhagen was the first "dipping" tobacco manufactured in this country. It was derived from an old Scandinavian snus recipe. Unlike American dry snuff, the moisture content was pretty high in Copenhagen. The Swedes preferred their snuff "wet" since they wadded it up and put it under their lip.
I always track the consumer and expert reviews of all the new types of snus which hit the market both here on SnusCENTRAL, and on other snus related forums inhabited by non-Swedes.
This is the new and growing Internet-shop generation. This generation seeks out flavors and strength, and the reviews resemble those one would see of fine wines, discussing bouquet, flavor intensity and decay, and the proper accompanying beverage. Debates rage: "What is bergamot?" "Why does the fig note taste like lemon?" (One of my favorites about Taboca snus).
Obtained from public sources: 29 Apr. 09
Not great news but not unexpected due to the market volatility surrounding the US tobacco tax increases. Highlights even more that mass cigarette smoker education is both the key to reduced harm snus expansion and the challenge in the United States.
Swedish Match is the largest manufacturer of Swedish Snus in the world with a 95% market share in Sweden. Snus Brands include General, Götborgs, Probe, Ettan, Nick and Johnny, Kronan, Röda Lacket, Grovsnus, Kardus, Catch, and Tre Ankare.
In my article, "Camel and Marlboro: When it comes to Snus, you LOSE", I described my discovery and love of Swedish Snus. I had tried the General-brand by Swedish Match and loved both the portion pack and the white portion. I figured I was all set: it was just a question of finding the best price and service.
While Google-surfing around in my quest, I came across a small Swedish snus forum that for some reason was closed to new posts but available for reading of the old posts "now that some posts had been removed". Very mysterious. While poking around the forum and reading the various posts, I learned two things new. According to a number of the posters, after a while of using your favorite snus, you get bored with it and need to change for awhile. Then when you come back to your favorite, it will seem fresh and exciting again. And most importantly, watch who you buy from.
It's been almost 2 months since I wrote my first review of Swedish Snus. I've tasted A LOT of different snus's since then and am ready to present Part 2 of my Swedish Snus reviews. First, the standard disclaimer: taste is subjective. If I speak poorly of a particular brand and you really want to try it, go ahead...it may turn out to be your favorite. Conversely, you might not like one of my favorites. This is just my opinion and my taste.>
As to where to buy your Swedish Snus, my opinion remains unchanged: SnusCENTRAL.com If you're a first-time buyer, use the Discount Code and get 10% off your first purchase: fresh snus,order processed within 24 hours, great customer service: They aim to please. Now to the taste tests! I found some real surprises, some pleasant, some not, this go-around. I also re-affirmed my conclusion on the Offroad brand portion snus: it's horrible.....unless you've been using Camel SNUS,Marlboro snus, Skoal snus, Klondike snus, or any other American version of snus for any significant length of time.
If you're upgrading to Swedish Snus, you may find some taste too strong (because the American snus's taste is watered down and too sweet). Some people use Offroad as a bridge to the premium Swedish Snus brands. Others use Mini Portion Snus instead of Regular Portion Snus. Since most American Snus seems to be intentionally low nicotine to keep you smoking cigarettes, be aware that Swedish Strong Snus and Extra Strong snus has 2 1/2 to four times the nicotine you are accustom to.
The Offroad loose snus is supposed to taste much better, but I can't say from experience...for a future review.
If you're going directly from cigarettes to Swedish Snus, try a can of Offroad if you like but you can handle (and will love) Swedish Snus. With well over 100 different varieties to choose from, a little experimentation (with the help of our Snus Reviews Section and our Snus Forum), you'll quickly discover "your taste preference".
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