New Thunder Snus products are coming and we have word on which of the five 2015 Limited Edition snuses survived the cut.
Our SnusCIA agent in Denmark sat in on a recent marketing meeting at V2 Tobacco in Silkeborg, Denmark. No one from V2 knew our agent was sitting in; the meeting was held in Marc Vogel's cathedral-sized office. She just sat in the back and no one noticed her although V2 Uber Director Patrick Vogel kept looking in her direction for some reason.
It was a little hard to hear sitting that far in the back, but she was able to glean the following information....
Back in January of 2012, Gotlandssnus AB made a major change to their business plan. They expanded their Jakobssons Snus brand and changed the flavor profile to target the US market.
The new products featured unconventional (by Swedish standards) flavors and added sweeteners to appeal to Camel SNUS and other American-made "snus" customers. When it came to high nicotine melon flavored snus, Jakobsson's had the monopoly.
That changed in July of 2014 when Thunder Melon Extra Strong portion snus was released as a stand-alone product available by the can or roll. Formerly it was only available as part of a Thunder flavored snus Limited Edition.
Now it is time to compare Jakobssons Melon against Thunder Melon to determine who is the new Melon Snus King.
UPDATE 10 Jun 2014: After selling out world-wide in record time, V2 announced the return of the Thunder Snus 2014 Limited Edition Series....sort of. Read Thunder Snus Limited Edition 2014 Lives Again for the details.
V2 Tobacco announced today the pending release of the Thunder Snus 2014 Limited Edition Series. This Thunder Limited Edition Snus Series will consist of five new flavors:
Like the existing full-sized Thunder Snus products, these five snuses are Extra Strong in terms of nicotine with 16mg/gr. Each can will contain 22 portions; .90 grams each...
V2 Tobacco announced today that Thunder Berry Extra Strong Portion Snus has been discontinued effective immediately. Disappointing sales numbers are behind the Thunder Berry delisting.
If you are a Thunder Berry fan, run to your favorite snus store while you can. Once they're out of stock, Thunder Berry ES Snus will vanish into snus history.
On a happier note, V2 Über Director Patrick Vogel revealed the upcoming launch of Thunder Raspberry Extra Strong Portion Snus.
Back in August 2013, V2 released the very first Raspberry flavored snus, the very high nicotine Thunder Ultra Raspberry Portion Snus. At 22mg/g nicotine, the Thunder Ultra Strong snus series is among the strongest snus currently on the planet.......
Snus Exclusive: This is the story of how and why the Thunder Original Test Series Snus or Thunder OT Series Snus was developed. V2 Tobacco; makers of Thunder Snus and 21st century Snus innovators, enlisted the help of SnusCENTRAL.org in ensuring the program and components were user-friendly and effective for Americans. Because of this, SnusCENTRAL is in the unique position of explaining the back story of Thunder OT as no one else can.
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