This year there have been a rash of WikiLeaks-style unofficial snus product information leaks. Some have appeared on Instagram but some are from inside sources. Swedish Match has suffered the worst and is yet to plug the internal leaker.
The upcoming launch of GR' Original Portion Snus, The LAB 22 and LAB 24 slim portion snuses with Zylitol, and Nick & Johnny Green Ice Slim portion are old news now although not yet on the market......
V2 Tobacco announced today that Thunder Berry Extra Strong Portion Snus has been discontinued effective immediately. Disappointing sales numbers are behind the Thunder Berry delisting.
If you are a Thunder Berry fan, run to your favorite snus store while you can. Once they're out of stock, Thunder Berry ES Snus will vanish into snus history.
On a happier note, V2 Über Director Patrick Vogel revealed the upcoming launch of Thunder Raspberry Extra Strong Portion Snus.
Back in August 2013, V2 released the very first Raspberry flavored snus, the very high nicotine Thunder Ultra Raspberry Portion Snus. At 22mg/g nicotine, the Thunder Ultra Strong snus series is among the strongest snus currently on the planet.......
I've been asked why I'm so obsessed with Captain Yankee; this is the third article I've written about it and the official release date isn't until next week.
In large part, my fascination has to do with the strong American-style branding designed for the Norwegian market and the somewhat unimaginable flavor profile.
When we published the second article; Captain Yankee Xtra Strong Americana Portion Snus: the new Nick and Johnny snus for Norway, the only flavor description we could squeeze out of Swedish Match was "a new extreme snus inspired by American flavors with a distinct taste of cherry, wintergreen and cinnamon."
If you're an American snus user, don't look for Captain Yankee X-Strong Americana Snus by Nick and Johnny in the local tobacco or convenience store...unless you are visiting Norway. While Captain Yankee will be available world-wide (where legal) through internet snus stores like the incompareable SnusCentral.com Snus Shop, its primary market is Norway.
Captain Yankee Americana is as American a name for a snus as you could design without beating someone over the head with a bald eagle. It comes in a cool but decidedly American themed can.
The flavor profile couldn't be more American; Swedish Match describes it as a new extreme snus inspired by American flavors with a distinct taste of cherry, wintergreen and cinnamon. If this snus were any more American, you would have to salute the can before opening it!
After all this sinks in, you may be asking yourself why was Captain Yankee X-Strong Americana snus designed for.... Norway? Why didn't Swedish Match slap the General brand name on it and offer Captain Yankee over the counter in the USA?
EXCLUSIVE: A SnusCIA agent stationed at Moscow Airport sent us hidden documents on the latest trademarks submitted by Swedish Match AB.
They reveal some interesting new logos and graphics for existing Swedish Match products but the most explosive news is that a new Nick and Johnny snus is pending: Meet Nick and Johnny Captain Yankee Xtra Strong Americana Portion Snus.
The Nick and Johnny Snus Brand was designed for the Norwegian market where it is the 4th top selling brand. Fortunately for nicotine-loving Americans, snusers in Norway really like strong and extra strong snuses; much more so than Swedes. I'd go as far as saying that without Norway, Swedish snus would still probably top out around 11mg/gram nicotine.
Thus Swedish Match is realizing an added bonus in that Nick and Johnny also has an enthusiastic following within the United States. This is the first Nick and Johnny snus specifically and openly targeting American snusers. The flavor profile will come as a bit of a shock compared to the rest of the N&J line.
Beyond that, I really can't say anything more about Captain Yankee snus.....until Week 32. I'll be back then to tell you everything you could possibly want to know about Captain Yankee Xtra Strong Americana portion snus by Nick and Johnny. You'll want to hear it; Captain Yankee is much more than just a new snus.
The Swedish Match Lab Series was also originally designed for the Norwegian snus market but found fans in the US as well.
It appears the Lab Series branding is getting a makeover later in 2013.
I'm speculating here but I doubt SMAB would market Lab Series and The Lab as two seperate brands symultaniously.
I'm sure Swedish Match wanted my input on the new branding but I was probably pool-side when they called.
New for late 2013 is a new graphic scale of nicotine strength, which pays omag to Imperial Tobacco's Skruf snus strength indicators except the Swedish Match versions are longer, bolder, and more powerful looking. In your face, skruf AB!
How this new scale is read depends on what Swedish Match defines as the strength of the single bar.
If it indicates low nicotine as in < 8mg/gram, we would have Low; two bars indicating 8-9mg/gram Regular; three bars indicating 11-14mg Strong/Sterk, and four bars indicating 16 mg/gram and up as Extra Strong/Xtra Strong/Ekstra Stark
The Slim Fit icon looks like something you would see on a Lab Series can but not necessarily on a can of stylized "The Lab". Like the new Strength indicators, Slim Fit could also apply to a number of Swedish Match snuses including Long portions. Like you, I have no idea at present but it's fun to speculate.
The rest of the SMNA trademark application contains logo-types; some new and some already in use.
Not that anyone in the US would know this first hand because of the stupid FDA, but the current General Onyx Black Portion Snus catch lid displays the white shield with black "G" logo.
Enjoy your snus summer! If Captain Yankee is any indication, Swedish snus lovers are going to be in for a wild ride starting this fall.
Nick and Johnny Captain Yankee Xtra Strong Americana portion snus will of course be available at the famous SnusCentral.com Snus Shop starting on [REDACTED until Week 32]
WEEK 32 UPDATE: Here is the Full Story on Captain Yankee...
Yours in REAL snus,
LARRY WATERS and The SnusCENTRAL Intelligence AgencyTelling you stuff we know and others don't
Skruf Snus AB is releasing three new snuses under their new nord66° (pronounced Nord 66 degrees) by skruf brand. I've been using all 3 for the past couple of weeks and I am impressed!
Odens Extreme Swedish Snus series was the first snus to break the 20mg/gram nicotine content barrier; taking snus users from Extra Strong to Ultra Strong. As of this writing, the Extreme snus series by GN Tobacco (GNT) reigns as the highest nicotine Swedish snus available at 22mg nicotine per gram of snus.
I haven't discussed Odens Extreme except in passing until now for a few reasons. While high nicotine snus is very popular in Norway and the United States, EXTREME seemed more a novelty more than a trend. While the number of Strong and Extra Strong snus offerings has continued to grow across the market, GNT had remained a solo player in the Ultra Strong snus arena.
Silkeborg, Denmark: UPDATE - Back in May 2009, Larry Waters reported from the Tobacco Expo Plus the bombshell news that V2 Tobacco was releasing their popular Thunder Frosted Strong Portion Snus in a Mini-Portion size.
SnusCIA Agents in Denmark have confirmed this week from inside sources at V2 Tobacco that Thunder Frosted Strong Mini Portions will be available no later than August 15, 2009. HOWEVER............
You would never know it by the Skruf website which still states a February 1st, 2009 release date, but SnusCENTRAL Members received an email alert four days ago: Skruf Stark White Portions and Skruf Original White Portions had been released EARLY and were available for Members to buy at the the SnusCENTRAL Snus Store; the best place to buy snus! (in my humble opinion, anyway...completely unbiased, I swear).
Skruf Stark ( or Strong Portion ) has been a favorite of mine for quite some time. It, like the new White Portion, contains 14 mg. of nicotine, technically making Skruf Stark Portion the first of the Extra Strong nicotine snus's; or as I like to call them, the Uber Snus's.
For those of you who prefer snus with a higher nicotine content (known as Strong, Stark, or Sterk snus), the two most popular brands available to date have been the Nick and Johnny Original or the Skruf Stark. Both come in regular portions although inside sources at both companies tell me a not to be surprised to see White Portions of each in the not too distant future.........
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