GN Tobacco (GNT), makers of the popular Oden's and Islay Whisky snus brands, is on a roll. GNT factories are running 24/7 to meet demand while new expanded facilities are under construction.
Under the Odens Snus brand, new flavors and variations are also being released one after the other....
Odens Extreme Swedish Snus series was the first snus to break the 20mg/gram nicotine content barrier; taking snus users from Extra Strong to Ultra Strong. As of this writing, the Extreme snus series by GN Tobacco (GNT) reigns as the highest nicotine Swedish snus available at 22mg nicotine per gram of snus.
I haven't discussed Odens Extreme except in passing until now for a few reasons. While high nicotine snus is very popular in Norway and the United States, EXTREME seemed more a novelty more than a trend. While the number of Strong and Extra Strong snus offerings has continued to grow across the market, GNT had remained a solo player in the Ultra Strong snus arena.
Just when we thought we had heard the last of bankrupt third-tier SnusAB, former makers of the American Grand Prix Snus for Liggett-Vector. The mysterious marketing company known as Gajane has purchased the old (bankrupt) SnusAB factory for a new snus product line called Olde Viking.
Olde Viking uses the ugliest and least functional snus cans ever made; formerly used for Grand Prix and the earlier Tourney. These cans are made of obviously cheap plastic, are the size of hockey pucks, and have no used snus compartment. Just the graphic has changed. I visited with Liggett-Vector at the 2009 Tobacco Plus Expo where they asked my opinion of these cans. I was brutally honest. You can read my remarks to them as chronicled in my riveting article SnusAB Bankrupt? Is the race over for Liggett Vector's Grand Prix? from last year's Tobacco Plus Expo.
When it comes to snus, Gajane is best known for the Oden's brand of snus which is manufactured for them by a noted Scandinavian Snus Manufacturer. A brand new Oden's snus will be available in January 2009. I'd show a picture of it, but Gajane has yet to make that or other info available; even to those snus stores like SnusCentral.com which carry the Oden's product. Since Gajane is not a snus company but a large distributor of convenience store accessories like cups, assorted tobacco products and apparently now snus, you would think the marketing people would be more proactive. On the other hand, I doubt convenience stores get more than a price list when it comes to cardboard coffee cups, Atherthons Snuff, napkins, straws and the like, so maybe this is just their nature.
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