You will never see published a letter from a cigarette smoker thanking Altria or Reynolds American for addicting them to nicotine through cigarettes. Likewise, a short note saying "I'm a life-long smoker. So happy today to learn I have lung cancer!" is even more unlikely.
In the case of nicotine-addicts now cigarette-free because of Swedish snus, thank you letters and testimonials are more the rule than the exception.....
The loudest sound in the Swedish snus industry lately has been the silence. There have only been a few new products worthy of note released so far in 2015, some with little fanfare.
V2 Tobacco, makers of Thunder snus, Offroad snus, and Phantom snus will be releasing a new product in early March. They are also busy formulating five new flavors for the next Thunder Snus Limited Edition.....
American snus users, close your eyes and visualize the Swedish snus selection (if any) at your local tobacco store or convenience store today. Then imagine one day having a snus store like this at your local mall......
The General Snus Modified Risk Tobacco Product (MRTP) application to FDA was the subject of this call to action for snus users in the USA. Swedish Snus Ambassador to the United States Larry Waters was the guest on this Snus Podcast.
Larry and Chad discussed what the General Snus MRTP application means for the future of Swedish snus in the US and why every single American snuser must weigh in with FDA very quickly.
Moe Unz, legendary Manager of the SnusCentral.com Snus Shop was also a scheduled guest.
- About SnusCentral.org- About Larry Waters- About Moe Unz (biography in progess)
UPDATED 27 Aug 2014: Two months ago, Swedish Snus giant Swedish Match presented FDA with a formal application that the General Snus products sold over-the-counter (OTC) in the United States be reclassified as Modified Risk Tobacco Products (MRTP).
I wrote an article back in February 2009 entitled The Tobacco Control Act: Wasted Taxpayer Dollars and the new Tobacco Black Market. In the article, I previewed the first view of snus can labeling with the four now-required smokeless tobacco warning labels.
I also went on something of a rant as to how 3 of the 4 warnings did not apply to Swedish snus and drove away cigarette smokers looking for a safer nicotine alternative. Ignoring my arguments, FDA went forward with enacting the inaccurate (for Swedish snus) smokeless tobacco warning labels effective 22 June 2010.
In their MRTP application to FDA, Swedish Match made the same case...in a 100,000 page long application. Such is the challenge of justifying General Snus to FDA as being deserving MRTP status.
FDA Tobacco Czar Mitch Zeller, Ruler of the FDA Center for Tobacco Products (CTP), has announced the first tobacco products to move through the long-awaited substantial equivalence (SE) process. Two new cigarettes from Lorillard, Newport Non-Menthol Gold Box 100s and Newport Non-Menthol Gold Box, were found by FDA to be substantially equivalent to predicate products and blessed with approvals. Four other unknown tobacco products were denied and put to the sword.
Of the 4000 tobacco products submitted to FDA for SE approval, all but about 500 are currently on the market in a provisional awaiting review status. Understandably, the manufacturers of those provisional products are rather anxious how they will fare when under review.
It would be helpful if FDA could have at least released the types of tobacco products rejected if not their manufacturers as well. That's probably why Congress forbid FDA from publicly sharing any information on rejected SE applications.Swedish snus; particularly those introduced in the US after the enactment of the Family Smoking Prevention and Tobacco Control Act of 2009, have pending substantial equivalence applications. Swedish Match does have an advantage as a number of their snuses were grandfathered since they were available prior to the Tobacco Control Act cut-off.If Lorillard's two new cigarettes were approved on the basis that they are equally (but not more) dangerous than their pre-Tobacco Control Act predecessors, logically the same would hold true for the extremely less harmful than cigarettes Swedish Match snuses created both before and after Tobacco Control Act took effect .By not being able to tell us even what category of tobacco products the four rejected products fell under, Swedish snus and other reduced risk tobacco products continue to circle in a rather frustrating FDA holding pattern in the US.
Appointed in March 2013 as Tobacco Czar after the rather hasty departure of Dr. Lawrence 'Bopper' Deyton, Zeller has kept the tobacco community walking on egg shells.
Back on November 21st, I advanced the argument that while we were all so concerned about the impact of S.1147, The PACT Act of 2009 legislation, we were ignoring the larger threat: FDA Tobacco Czar Lawrence Deyton's interpretation of The Tobacco Act and how that translated into real danger for Swedish Snus in America. I opened the article, The PACT Act will Hurt, but FDA could Kill Snus Users, with the announcement by FDA that they were soliciting Public input on what they now call The Tobacco Act. I guess even FDA couldn't stomach calling it the 'Family Smoking Prevention and Tobacco Control Act' any longer....or maybe it's a reduction of paperwork thing.
If by some slim chance, you haven't read that article yet, do so now. It foreshadows the taste and flavoring tampering FDA seems to have planned for smokeless tobacco including snus sold in the United States. As ugly as the picture was that I painted using FDA and Dr. Deyton's own words, the situation has deteriorated even further with the release of more "clarifications" by FDA; in particular Modified Risk Tobacco Products (MRTP).
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