Just when we thought we had heard the last of bankrupt third-tier SnusAB, former makers of the American Grand Prix Snus for Liggett-Vector. The mysterious marketing company known as Gajane has purchased the old (bankrupt) SnusAB factory for a new snus product line called Olde Viking.
Olde Viking uses the ugliest and least functional snus cans ever made; formerly used for Grand Prix and the earlier Tourney. These cans are made of obviously cheap plastic, are the size of hockey pucks, and have no used snus compartment. Just the graphic has changed. I visited with Liggett-Vector at the 2009 Tobacco Plus Expo where they asked my opinion of these cans. I was brutally honest. You can read my remarks to them as chronicled in my riveting article SnusAB Bankrupt? Is the race over for Liggett Vector's Grand Prix? from last year's Tobacco Plus Expo.
When it comes to snus, Gajane is best known for the Oden's brand of snus which is manufactured for them by a noted Scandinavian Snus Manufacturer. A brand new Oden's snus will be available in January 2009. I'd show a picture of it, but Gajane has yet to make that or other info available; even to those snus stores like SnusCentral.com which carry the Oden's product. Since Gajane is not a snus company but a large distributor of convenience store accessories like cups, assorted tobacco products and apparently now snus, you would think the marketing people would be more proactive. On the other hand, I doubt convenience stores get more than a price list when it comes to cardboard coffee cups, Atherthons Snuff, napkins, straws and the like, so maybe this is just their nature.
I originally wrote this article on May 18th after the Tobacco Plus Expo in New Orleans. There just wasn't something right with it which kept me from publishing this article. I came back to it a few times but still didn't like it. Today, I realized what was bothering me, fixed it, and updated the article. So six weeks after version one, here it is for your reading pleasure!
According to sources which the SnusCENTRAL Intelligence Agency is blackmailing, SnusAB, the Swedish Snus Manufacturer which produces Grand Prix Snus for Liggett Vector, is bankrupt. This would certainly put a crimp in Grand Prix Snus distribution. Bad fortune for one can be good fortune for another, however. If SnusAB is folding completely or going through the Swedish equivalent of a Chapter 11 bankruptcy may be irrelevant to Liggett Vector. This could be their golden opportunity to revitalize the brand into something competitive.
As a police escort led my armoured limousine down Canal Street towards the New Orleans Morial Convention Center, you could still see the signs of Hurricane Katrina. Scattered condemned buildings; other homes and buildings still under reconstruction, but it was still New Orleans. Cracking the heavily tinted, bullet-proof window as we passed a group of restaurants, the mouth-watering aroma of Cajun food filled the limo. The old cemeteries with their beautiful, yet haunting mausoleums stood as though Katrina had never happened. It was good to be back.
Today was the opening day of Tobacco Plus Expo 2009; where tobacco and tobacco products manufacturers, distributors, retailers and VIP's like me gathered together, quoting the Show Directory, "Where relationships are established and business is done".
Tweet to @Mr_UNZ
You must be logged into facebook to view this content