Thursday, 13 October 2016 15:22

What is up with Oden's Snus and GN Tobacco?

The origins of what became GN Tobacco are somewhat murky.  What was always clear is that the initial Oden's Snus marketing plan hinged on offering the snus with the highest nicotine levels available on the market.  Everything else was secondary.

Fast-forwarding to 2016 and GNT's Q3 new product introductions, a trend had solidified into a huge change from 2009......

Published in Larry Waters Reports!

Snus flavored with spirits is a tradition going back hundreds of years to the beginnings of snus itself.  Farmers in Sweden who made the first snuses for their own use often went beyond the basic tobacco, water, and salt recipe.  It comes as no surprise that wine and spirits were among the different ingredients added to home-made snus.

Mass-marketed Swedish snus flavored with alcoholic beverages have come a long way since Probe Whiskey Portion Snus was launched in 1994.  While Probe has been delisted this year, 2016 will bring forth new snuses flavored with whisky, rum, and bourbon....

Published in Larry Waters Reports!
Saturday, 21 November 2015 13:42

New Oden's Snus and GNT News!

GN Tobacco (GNT), makers of the popular Oden's and Islay Whisky snus brands, is on a roll.  GNT factories are running 24/7 to meet demand while new expanded facilities are under construction.

Under the Odens Snus brand, new flavors and variations are also being released one after the other....

Published in Larry Waters Reports!

Olde-Ving-99-and-coffee-cup_graphicI love Odens Snus. Unfortunately GN Tobacco's other snus attempts have left me at best ambivalent, at worst, disgusted.

I was very hesitant to try Olde Ving. Part of this was because of the name. GNT used to call this snus brand Olde Viking; that is until the company which actually owned the Olde Viking brand name cried foul.

In a way, the brand name change was a good thing. Olde Viking was a particularly bad snus best known for its hockey puck sized cans.

I think they could have put a little more thought into the re-branding.... Olde Ving? Who or what is Ving?

For some odd reason I can't assimilate"Ving". My brain changes the letters and I find it vaguely dirty and possibly completely off putting. I really sort of, kinda wanted to try it, but was to scared to actually spend money buying some.

Sunday, 17 October 2010 01:00

When is Odens Snus NOT Odens Snus?

Swedish Snus Ambassador Larry WatersGajane AB, the company who created and owns the Odens Snus brand name, made the decision in 2010 to switch production of new products from the current manufacturer to GN Tobacco Sweden, AB.  Gajane owns GN Tobacco which is manufactured at the factory formerly belonging to the now-bankrupt and very forgettable snus maker Snus AB.

Oden's Snus entered the market not with a whimper, but with a roar.   In 2008, there was an explosion of high nicotine 'Strong' snus from almost all manufacturers in Sweden and Scandinavia.  Known today as Sterk, Stark, Strong, Ekstra Sterk, Extra Strong and Xtra Stark, these products were launched not so much for Swedish consumers, but as a result of snus consumer focus groups in Norway.  Norwegians liked nicotine and wanted more of it in their snus. So did snusers in Scandinavian counties were snus is banned.  So did many American snusers.

During the second half of 2008,  snus manufacturers were competing for the bragging rights for having the highest nicotine snus on the market.  That crown seemed to change hands every few months.  Ah, those were heady times!

As Christmas rolled around, V2 Tobacco was the reigning king of nicotine with 16mg/g nicotine in their hugely popular Thunder Snus brand.  Suddenly, in early 2009 and surrounded in mystery, a new brand appeared called Odens Snus.  It was distributed by a company called Gajane but no one knew who made the actual snus at the time.

Published in Larry Waters Reports!
Tuesday, 04 May 2010 16:54

SnusCIA Snus Update - New Snus Coming!

Under a semi-cloud of secrecy, four new Swedish / Scandinavian Snus Products are will be available soon; hopefully pre-PACT so that Americans have a chance to try them.  The offerings are from V2 Tobacco, Gotlandssnus, GN Tobacco, and Swedish Match.


There are currently two major trade shows for the tobacco industry. One of these is Tobacco Plus Expo. This years TPE was held in Las Vegas, Nevada on March 3rd and 4th. They say that "What happens in Vegas stays in Vegas". As far as snus and reduced harm/modified risk tobacco products go, this show should have never happened at all; in Las Vegas or anywhere else.

Attendance was down at Tobacco Plus Expo in 2009 compared to 2008. This was blamed by some on the show being in New Orleans which despite the scars of Katrina, is still a beautiful and haunting city to me.

Since Las Vegas is still the convention capital of the United States despite President Obama's pleas to Americans to "stop wasting their money in Las Vegas" (or even on vacations in general), the hosting city could not be blamed for the low turnout of both exhibitors and attendees.

Published in Larry Waters Reports!

The story of Olde Viking Snus, Gajane, and GN Tobacco is an interesting one. My biggest challenge has not been as much getting information as finding someone at Gajane to confirm or deny the more explosive points. My first article on Olde Viking deliberately withheld certain knowledge because of this. I'm pleased to say Gajane has reached out to me and answered my biggest concerns. As we continue our dialogue, other facts may emerge of note which I will pass along. For right now, the most important facts are known...and much of the information did not come from Gajane/GN Tobacco.

Published in Larry Waters Reports!


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