In Q2 2016 the Swedish government took two major actions concerning Swedish snus. At the time, the first seemed unnecessary and the second only confirmed the weakness of Stockholm when it came to their own free trade interests between Sweden and the EU.
On 1 July 2016 a third snus action was taken, this time not by the Swedish government but by Swedish snus manufacturing giant Swedish Match AB. Looking at all three actions together begs the question: were these coordinated actions by Sweden and Swedish Match to finally eliminate the EU ban on Swedish snus or just an odd coincidence?
Once again, the Swedish government caved to EU interference concerning Swedish snus. On May 20, 2016 the EU's Tobacco Products Directive was implemented in Swedish legislation, which among other things means new health warnings on snus cans.....
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