Larry Waters Reports!

Larry Waters; known by many names including Mr. UNZ

Swedish Snus Ambassador to the United States


Wednesday, 30 January 2013 14:30

New Snus from Swedish Match 2013

Written by

UPDATED: 1 Feb 2013: Prior to 2007 and Camel SNUS Frost, there were virtually no mint Swedish snuses available (menthol aside).  Swedish Match was the first to challenge the US success of Camel Frost with their own General Dry Mint Mini Portion Snus.

As I stated at the time, General Mini Mint stomped Camel Frost into the mud, demonstrating Swedish snus superiority over Reynolds and to date all American pseudo-snus imitators.   Over the last five years, an explosion of mint snuses hit the market from all almost all the Swedish snus manufacturers.

I began wondering just how many variations of spearmint, peppermint, and wintergreen snus could be created without all these snuses just blending together as a mint blur in the mind of the consumer.

Aside from the Jakobsson's mint snuses which I find sweet to the point of distraction, the differences were becoming much more nuanced between competing mint snuses.

RIP Nordstrommen Brandy Alexander loose snusV2 Tobacco A/S, the largest snus manufacturer in Denmark, announced this morning their decision to discontinue Nordströmmen Brandy Alexander Loose Snus and Phantom Classic Medium Portion Snus. While no reason was given, low sales volume is the usual reason for pruning the product lines.

In the case of V2, the delistings could also be a result of Snus Master Marc Vogel wanting to reduce his workload in order to spend more time in his lavish office.

Wednesday, 19 December 2012 14:30

EU Commission Submits New Anti-Swedish TPD Proposal

Written by

Final EU Commission TPD Released - Sweden knifed in the back AGAIN.

Be Careful What you Wish For: the new EU TPDEarly this morning, the European Commission submitted their final version of the long awaited new Tobacco Products Directive (TPD) to the European Parliament for consideration.  If adopted and followed as written, Swedish snus as we know it will be illegal even in Sweden under the new tobacco flavoring ban.  e-Cigarettes containing more than an extremely low (and ineffective) amount of nicotine would also be banned EU-wide.

All other forms of smokeless tobacco containing characteristic flavorings would also be banned within the EU.  As EU Commissioner Tonio Borg puts it  "tobacco products should look and taste like tobacco products and this proposal ensures that attractive packaging and flavourings are not used as a marketing strategy."

The new TPD ignores science and proven facts while selectively pulling words and sentences together in order to paint the picture these pro-Big Pharma, Anti-Swedish Snus extremists prefer.  For example, at one point the press release reads "The proposal has been adopted following extensive consultation of stakeholders including a public consultation which generated 85,000 responses."

What was conveniently left out was that by a large majority, the 85,000 responses were in favor of eliminating the Swedish snus ban.

The new TPD also codifies that nicotine containing (in any quantity) or other Big Pharma smoking cessation products (including the extremely dangerous Chantix/Champix anti-smoking pills known for causing deep depression and a number of suicides) were not subject to the limitations or restrictions other more effective MRTP products such as snus and e-cigs would be.

Monday, 10 December 2012 13:47

EU Snus Wars: Sweden Strikes Back!

Written by

Last week, Swedish tabloid Aftonbladet revealed unpublished new restrictions the EU planned to impose on Swedish snus in the next EU Tobacco Products Directive (TPD). Foremost were a ban on all flavorings in tobacco products and a requirement that smokeless tobacco including Swedish snus have a minimum tobacco content of 85%.

Swedish snus has a tobacco content of around 50%; the other 50% being primarily water. Add the EU 85% tobacco content and a ban on flavorings including bergamot and this would truly be the end of Swedish snus as it has been know as for hundreds of years.

In fact, other than nasal snuff, only cigarettes would qualify as having a low enough moisture content to meet that regulation. I do hesitate to say cigarettes contain 85% tobacco since God knows what else is in the floor sweepings used to fill cigarettes.

Tuesday, 04 December 2012 23:51

The EU Snus Ban - Enough Talk; Time to Act!

Written by

The EU Snus Ban - Time for Sweden to Finally Make a Real Fight To End It

Christian Engström, MEP Pirate Party, SwedenChristian Engström, member of the European Parliament for the Swedish Pirate Party, issued a press release yesterday entitled EU Commission Refuses to Present Facts Behind Snus Ban.  It is based on and includes his letter to the EU Commission asking specifically what scientific evidence did the Commission have which validated their continued refusal to lift the EU Ban on Swedish Snus.  It also included the EU Commission's response which boiled down to essentially "Well, everyone knows that.  There are studies everywhere."

Predictably, the specific evidence/studies MEP Engström asked for were never supplied.  That's because every honest person who is knowledgeable on this subject knows that there is no true scientific evidence to support banning Swedish snus.

Oh, there are studies out there claiming that Swedish snus is no safer than cigarettes or razor blades, but they are heavily colored with implication, statements taken out of context, statements attributable to tobacco products other than Swedish snus, falsehoods, and outright propaganda.

Saturday, 01 December 2012 02:35

Swedish Match Snus Store in Stockholm Opens Today

Written by

Swedish Match Svenskt Snus Store: Counting Down

Stockholm - At 11:00 AM (GMT+1), less than an hour and a half from now as I begin writing, Swedish Match AB will officially open their Snus Store/Snus Experience/Snus Museum/Cappuccino Bar and who knows what else snus at Kungsgatan 3 in Stockholm.

SM Svenskt Snus Store, Stockholm SnusCentral.orgLars Dahlgren, CEO of SMAB will be on hand to welcome guests and answer questions. If you are an American visiting Stockholm today, you may want to drop by, have your picture taken with Lars, and ask him why General Onyx and Grovsnus Svart, both black portion snuses sold in the US for years, having been absent most of 2012 for what I'm told is a black dye issue with FDA.

If that is in fact the issue, perhaps he could "encourage" the SM R&D Team in Gothenburg to prioritize a solution.

If it is a regulatory issue, perhaps someone in Legal could explain so even I could understand why two snuses which were grandfathered as they were sold pre-PACT Act/pre-Tobacco Control Act suddenly are considered new products to FDA.

I would ask him nicely though, since both General Onyx and Grovsnus Black will be available in the Stockholm store and you could stock up while visiting. The last thing you would want is to be banned from the store for acting like a soccer holligan.

For Americans who have only recently discovered the wonder which is REAL Swedish snus, General Onyx Black Portion Snus is the very top of the line product in the General Snus line. It is a real treat for General Snus fans...except you can't order it from the US anymore.

One thing Mr. Dahlgren will be able to offer you is fresh Swedish Match snus of all kinds; not just today but every day. The Swedish Match Snus Store will receive a brand new fresh inventory of snus every morning prior to the store opening. Any snus remaining from the day before will be removed from the store and returned to the factory.

If you see any Kardus Cincho 2012 on the shelves, grab it quickly. The SnusCentral Snus Shop ran out yesterday and there is no more is available. Only 600 boxes were produced as is the tradition with Kardus. This year's Kardus is not only very tasty, but rather high in nicotine. It's after 3 AM in my time zone and if I didn't have a large prilla of Kardus Cincho under my lip, I would have fallen asleep by now.

SM_Svenskt_Snus_Stockholm3-compressedMarcus Carlsson, a very important person at Swedish Match, has been working feverishly with his team to prepare the snus store for the Grand about 45 minutes from now. I'm sure the Sunday Swedish newspapers will be full of details concerning the store I can't even begin to imagine. I look forward to reading all about today and getting a first hand narrative from Marcus who will hopefully be relaxing on a beach somewhere by Monday.



Thanks to Marcus and the SnusCIA, you the reader will beat the public in seeing the interior of the Swedish Match Snus Store in Stockholm. These three interior photos of the store were taken about 14 hours ago and have not been released before now.

Mmmm.  Coffee.......Congratulations to everyone at Swedish Match on this exciting Grand Opening. A visit is first on my list the next time I'm in Stockholm....if Lars hasn't permanently barred me because of my General Onyx digression.

Sorry. I'm working on an article about General Onyx so those questions were on the top of my mind. I'm also drinking heavily as I write this; a SnusCentral tradition both here in the Texas Bunker and in Lidköping at the Snus Store.

Time for a fresh prilla of Kardus Cincho and to get this article published before 11:00 AM in Stockholm.....2 minutes from now!


Enjoy your Fresh Swedish Match Snus!


Swedish Snus Ambassador to the United States
Reporting for

Back on October 11th, the SnusCIA revealed that Swedish Match was preparing to release a new General Snus which will be big news in Sweden because it will be the first General product in the market with a new flavor added to the original recipe.

Unfortunately, the SnusCIA article continued with the analysis that this new General snus "couldn't just be a mint snus for Sweden".  How wrong (and embarrassed) they turned out to be.  The revolutionary new General Snus product is General Classic Mint White Portion snus.

My first reaction on hearing the news was confusion; was this just General Large Mint White Portion snus with different can graphics?  Fortunately, the SnusCIA redeemed themselves a little by smuggling sample cans of General Classic Mint out of Sweden.

Tuesday, 02 October 2012 17:02

Thunder Snus goes White (portion)

Written by

V2 Tobacco A/S released three new White Portion versions of Thunder Extra Strong snus today.

Combined with the recent release of Thunder White RAW Frosted Ultra Strong portion snus, that brings to four the number of white portion snus releases; the most at one time in the history of V2 Thunder White RAW Frosted Portion SnusTobacco.


Today's new releases include:

Thunder Frosted White Extra Strong Portion SnusThunder White Frosted Extra Strong Portion Snus


Buy Thunder Cool Mint White Portion snus at SnusCentral.comThunder White Cool Mint Extra Strong Portion Snus


Buy Thunder Wintergreen White Portion snus at SnusCentral.comThunder White Wintergreen Extra Strong Portion Snus



Both the Thunder White Cool Mint and the Thunder White Wintergreen are classified as Limited Editions. They may or may not become permanent members of the Thunder Snus family depending on snus consumer demand.

White portion snus does not go through the re-wetting process as does Original/Regular/Wet portion snus. This means that while internally moist, the white portion pouches are drier than conventional portions. This makes the portion color white; hence the name 'White Portion'.

White portion snus generally takes a little longer to start running and the flavor intensity is designed to be slightly less so. By releasing their flavor a little more slowly, white portion snus lasts longer with a consistent flavor in your mouth than found with most wet portion snuses.

White portion snus is more difficult to manufacturer than original portion snus, especially on a large scale. Swedish Match invented the white portion and their proprietary production process and offers a number of well-made white portion snuses.

The number and especially pouch quality of white portion snus made by most other snus manufacturers has been fewer as a rule and with mass produced quality less successful by varying degrees compared to the Swedish Match white portions.

When V2 Tobacco was planning their new state-of-the-art factory, quality white portion mass production was very much in their minds. Millions of USD were spent to achieve this goal. The result of this goal is four new quality white portion Thunder snus additions between September 23rd and today.

All three of the Thunder White Extra Strong Portions contain 16mg/gram of nicotine and have the same flavor profile as their regular portion predecessors. Thunder White RAW, an Ultra Strong nicotine snus, has a nicotine level of 21mg/gram.

The complete Thunder Snus collection; both regular and white portion, are available at my personal favorite snus store, the Snus eStore. (not a paid commercial endorsement. Manager and Snus Legend Moe Unz doesn't pay for anything, the cheap bastard. He even stuck me with the bar tab last time I visited Sweden).

There are basically 3 periods during the year when Swedish snus manufacturers make major product introductions. We are in the midst of one now culminating the end of October. Keep you eye out for more snus excitement!

Enjoy your Snus !Great Seal of the Swedish Snus Ambassador to the United States


Swedish Snus Ambassador to the United States
Reporting for



Page 7 of 20


Latest Member Snus Reviews

Skruf Greatness

Matt Campbell , Wednesday, March 23, 2016 I have has so many different Snus During my career of ...

Great snus!

Daniel M. , Sunday, January 24, 2016 Thunder Ultra Cool Mint white dry is a great snus. I bought...

This was a disappointment to me.

Bryon R. , Tuesday, October 27, 2015 Skruf Original Portion Snus is nothing to brag to mom about....

An awesome los snus

Justin S. , Tuesday, October 27, 2015 Röda Lacket Loose Snus is just awesome. In the loose ...

I love the smell of chocolate in the morning

Bryon R. , Tuesday, October 27, 2015 Ettan Original Portion snus absolutely billows a dark ...

It's like Ettan portion’s weird half-brother.

Bryon R. , Tuesday, October 27, 2015 This snus has a good quality tobacco and portion material ...

Smells EXACTLY as one would expect

Bryon R. , Tuesday, October 27, 2015 Probe Whisky loose snus smells of tobacco and whiskey. Its ...

Really good snus!

Chris M. , Saturday, August 22, 2015 General Snus is the only real snus I can buy in American ...

A staple snus for me

Larry Waters , Saturday, August 15, 2015 This XRANGE snus is essentially Göteborgs Rapé Large White...

This is a great snus!

Teri S. , Friday, August 14, 2015 Olde Ving Fudge portion had a very different snus flavor for...

Snus Central Twitter

Follow Larry Waters on Twitter!
You don't have to be a northerner to buy Snus at - We ship to all 50 United States ... AND around the world (where legal)! Get snus from SnusCENTRAL !!!

Latest News from SnusCENTRAL

Snus User turns Pro: the Amazing Offroad Brandy Alexander Portion Snus Story

I don't often write snus reviews. It's not that I can't; it's just that my credo has… Read More...

US Cities Banning Wintergreen and Mint Smokeless Tobacco AND Snus

The calls for banning flavored nicotine-containing products has been primarily a long and… Read More...

Swedish Match pulls General Loose Snus from US Stores

General Loose (lös) Snus doesn't make the cut in US stores Based on consumer demand,… Read More...

Perfect Facebook Like Box Sidebar