I've been asked why I'm so obsessed with Captain Yankee; this is the third article I've written about it and the official release date isn't until next week.
In large part, my fascination has to do with the strong American-style branding designed for the Norwegian market and the somewhat unimaginable flavor profile.
When we published the second article; Captain Yankee Xtra Strong Americana Portion Snus: the new Nick and Johnny snus for Norway, the only flavor description we could squeeze out of Swedish Match was "a new extreme snus inspired by American flavors with a distinct taste of cherry, wintergreen and cinnamon."
Later, we uncovered another descriptor Swedish Match used for Captain Yankee: Bringing the popular concepts of Rootbeer™ and Dr. Pepper™ to the world of snus
Based on these flavor descriptions, if anyone other than Swedish Match were the manufacturer I would have stopped right there and burned the graphics out of my mind. Swedish Match has created some pretty amazing but unlikely snus flavors before so I moved forward on faith more than comprehension.
Ettan Snus is famous for a number of reasons. Created in 1822 by snus factory owner Jacob Fredrik Ljunglöf, Ettan is one of the oldest active brands of Swedish snus today.
Around 1830, Ljunglöf along with his friend JJ Berzilius (the father of modern chemistry) developed and began manufacturing Ettan snus using pasteurization instead of then-common fermentation. Ljunglöf concentrated on the enhanced tobacco flavor and high quality of Ettan.
Berzilius recognized pasteurization as a way of eliminating bacteria in the tobacco and significantly lowering TSNA levels. Today, practically all modern Swedish snus is pasteurized based on the principals of Ljunglöf and Berzilius.
UPDATED 27 Aug 2014: Two months ago, Swedish Snus giant Swedish Match presented FDA with a formal application that the General Snus products sold over-the-counter (OTC) in the United States be reclassified as Modified Risk Tobacco Products (MRTP).
I wrote an article back in February 2009 entitled The Tobacco Control Act: Wasted Taxpayer Dollars and the new Tobacco Black Market. In the article, I previewed the first view of snus can labeling with the four now-required smokeless tobacco warning labels.
I also went on something of a rant as to how 3 of the 4 warnings did not apply to Swedish snus and drove away cigarette smokers looking for a safer nicotine alternative. Ignoring my arguments, FDA went forward with enacting the inaccurate (for Swedish snus) smokeless tobacco warning labels effective 22 June 2010.
In their MRTP application to FDA, Swedish Match made the same case...in a 100,000 page long application. Such is the challenge of justifying General Snus to FDA as being deserving MRTP status.
This fascinating video covers everything you could and should know about the amazing Islay Whisky Snus by Conny Andersson.
It covers how Islay Whisky Snus is made and two new versions being released this year. The issue of fire-cured tobacco and TSNA's is addressed clearly with no holds barred.
Conny also reveals a brand new snus he will be releasing later this year: La Morenita Zacapa Rum Snus! Equally exciting, we leak the first news of two other new by Conny Andersson snuses under development.
Most importantly, this video contains a profile of the man behind the snus: tobacco artist Conny Andersson. He is the top designer of premium Swedish snus in the world today. His past credits include Swedish Match's annual 600 box releases of Kardus Superior Edition loose snus.
After selling out of stores in record breaking time, V2 Tobacco announced today that the Thunder Snus Limited Edition 2014 snuses will be returning in a different format next month....
Swedish Match AB, the world's largest Swedish snus manufacturer, has announced the upcoming release of three new snus editions:
Details are limited at this time as our SnusCIA agent was caught in the middle of transmitting this news but here is what we know so far....
UPDATE 10 Jun 2014: After selling out world-wide in record time, V2 announced the return of the Thunder Snus 2014 Limited Edition Series....sort of. Read Thunder Snus Limited Edition 2014 Lives Again for the details.
V2 Tobacco announced today the pending release of the Thunder Snus 2014 Limited Edition Series. This Thunder Limited Edition Snus Series will consist of five new flavors:
Like the existing full-sized Thunder Snus products, these five snuses are Extra Strong in terms of nicotine with 16mg/gr. Each can will contain 22 portions; .90 grams each...
As a grizzled old partisan of the Swedish Snus Wars, I've witnessed travesties of justice, science mocked while harmful profit and tax driven tobacco products flourished. I've walked the smoke obscured corridors of the cigarette black market; both in the US and abroad. Most of what I hear is laughter.
Post-PACT Act, the damning legislation which was going to crush the Seneca Indian Tribes of northern NY by violating their treaty rights to sell tobacco products NY tax free isn't working so well. Latest numbers show that over 51% of cigarette and tobacco products sold in New York are Black Market goods! Over half!
NY is not alone in this either. History shows that punitive taxes create and encourage the black market.
And now it gets personal. I received a letter about 3 weeks from the Port of Cleveland office of US Customs and Border Patrol.
Swedish Match US (SMUS) has indefinitely cancelled the latest planned release this month of General Nordic Mint portion snus and General Classic Blend portion snus in new-design metal cans.
Both General Nordic Mint and Classic Blend will continue to be sold over-the-counter in the US in their original oblong plastic cans.....same snus; same cans. Let not your heart be troubled for now and read on.....
The Lab 13 Extra Strong Slim Portion Formula+ Snus will be available later today or early next week.
I've known about Lab 13 for a few weeks now but couldn't discuss it. Nothing much escapes the SnusCENTRAL Intelligence Agency's (SnusCIA) notice, especially at the Stockholm field office.
Lab 13 is noteworthy for it's flavor profile: Energy Drink. This is a first for Swedish Match but since Lab 13 was designed for the Norwegian market, it is not shocking. The modern Nick and Johnny brand is also very popular in Norway and boasts some pretty unusual flavors.
Since the Lab Series brand; now called The Lab; called by me Lab, was introduced in 2009, it has quickly risen to the 3rd most popular brand of snus in Norway. In the last year alone, the sales volume of The Lab brand snuses has grown an astonishing 50%!
General Original Portion Snus was the first Swedish snus I had ever tried. I was able to quit cigarettes because of General snus. I love the General snus flavor profile. If I were stuck on a desert island with only one brand of snus, it would be General Snus.
Is General Snus the only brand of snus I ever use? No; nor is Macanudo the only premium cigar I'll smoke on special occasions or is Redbreast Irish Whiskey the only top-shelf whiskey I ever drink. When it comes to fine wines, every bottle is an exciting new chance to extend my taste horizons.
Conversely, I have never and will never drink wine from a box, machine-made cigars, rubbing alcohol sold by the gallon labeled Whiskey, or cheap, low quality, artificial tasting snus. Life is too short to waste on such trash at any price-point.
The Stockholm District Court on Friday ruled against Swedish Match AB in their two year legal battle against V2 Tobacco A/S over the inocuous round snus can. Swedish Match had previously registered the round loose snus can with recessed lid as a brand; claiming V2 had infringed on that trademark and could not use round snus cans for their product.
The Court's ruling invalidates Swedish Match brand no. 0405255, the mark consisting only of a round box without text and has no distinctive character.
The Court also ordered Swedish Match to pay V2 Tobacco 1.69MM SEK (approximately $256,812.00) on each of two counts or a total of $513,624.00.
In 2011, Swedish Match had also gone after British American Tobacco (BAT) and Swedmax Tobacco Ltd, a very small company in Mariestad who sold do-it-yourself snus kits over the round can trademark issue.
Ironically, Swedish Match began introducing a new version of their portion snus can with hinged catch lids in 2013. Both used snus catch lids and hinged catch lids were created by Gallaher Group; now JTI Tobacco.
Tweet to @Mr_UNZ
You must be logged into facebook to view this content