After 2 and a half years of fumbling the Swedish Match application for Modified Risk Tobacco Product (MRTP) status on their General Snus products sold in US convenience stores, the FDA announced on Dec 14th they had taken "action".
After a careful review of the entire MRTPA process concerning General Snus and FDA's eventual ruling, a fair-minded person can only conclude that NO tobacco product will ever win MRTP status, regardless of the merits, from this FDA Center for Tobacco Products.
This begs the question, Congressional mandate notwithstanding, why does FDA perpetuate this cruel, expensive, and time consuming farce? Simply make the MRTPA process a one page form, hold the required public comment period, and then deny the application. That would save both the government and the manufacturer huge amounts of money while delivering the same outcome as the current process...minus the hypocrisy.
Recognizing the popularity of higher nicotine Swedish snus, Swedish Match will be unveiling Kaliber+ Snus next week....
According to an inside source at Swedish Match speaking on condition of anonymity, Swedish Match will be discontinuing two snuses in their popular XRANGE brand: XRANGE Grov Slim Portion Snus and XRANGE Salmiac Slim Portion Snus....
The origins of what became GN Tobacco are somewhat murky. What was always clear is that the initial Oden's Snus marketing plan hinged on offering the snus with the highest nicotine levels available on the market. Everything else was secondary.
Fast-forwarding to 2016 and GNT's Q3 new product introductions, a trend had solidified into a huge change from 2009......
You will never see published a letter from a cigarette smoker thanking Altria or Reynolds American for addicting them to nicotine through cigarettes. Likewise, a short note saying "I'm a life-long smoker. So happy today to learn I have lung cancer!" is even more unlikely.
In the case of nicotine-addicts now cigarette-free because of Swedish snus, thank you letters and testimonials are more the rule than the exception.....
In Q2 2016 the Swedish government took two major actions concerning Swedish snus. At the time, the first seemed unnecessary and the second only confirmed the weakness of Stockholm when it came to their own free trade interests between Sweden and the EU.
On 1 July 2016 a third snus action was taken, this time not by the Swedish government but by Swedish snus manufacturing giant Swedish Match AB. Looking at all three actions together begs the question: were these coordinated actions by Sweden and Swedish Match to finally eliminate the EU ban on Swedish snus or just an odd coincidence?
Swedish Match North America (SMNA) is dramatically expanding the availability of ZYN nt tobacco-free nicotine pouch products into the western United States. Three questions come immediately to mind: 1) What the hell is ZYN, 2) If ZYN is tobacco-free but has nicotine, why is Swedish Match making it? and 3) As a Swedish Match snus user, why should I be interested in ZYN nt?
Fortunately, I am now in position to answer those questions and more.....
In a historic referendum on 23 June 2016, the UK voted to leave the European Union. The ramifications of Brexit, both the good and the bad, have been the leading discussion topic in the UK, the EU, and around much of the world ever since.
As a Swedish Snus Ambassador, my first thought was "does this mean Swedish snus is (or will be) legal to purchase in the UK?". Let's take a look at that.....
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