When Swedish Match AB launched General Tailored White Portion Snus in April of 2013, the main talking point was something new added to the snus: NATUFIBE®
It all started with one question. The answer to which led me deeper and deeper into a darkened, nuanced world in which translating Swedish to American and learning more about snus manufacturing kept leading to more questions. Here are the high points of what I’ve learned. The main reason I embarked on this quest was to correct the record. Natufibe has been reported as part of the portion material. I wasn’t sure that was correct and it kept gnawing at me until I got off my butt, or more accurately got on my butt, in front of my computer, and started digging .....
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