UPDATE 8 Dec 14: Swedish Match announced today that Göteborgs Rapé Hjortron White Portion Snus will be returning and Back to Stay in January, 2015!
Check the Goteborgs Rapé Product Page at the SnusCentral.com Snus Shop for GR' Hjortron between Week 2 and Week 4, 2015 to purchase.
Yes, I said Göteborgs Rapé, I will wait while you get over the giggles about doing bad things to a poor defenseless goat which are illegal in most states . All better now? Good.
[EDITOR’s NOTE: the Rapé in Goteborgs Rapé is pronounced “ra-PAY”….a variation of the French word râpé, meaning shredded. Leave it to the stupid French to make shredding tobacco sound so wrong. I’ve also heard it pronounced “RA-pee”. I use the latter since I hate everything tainted by France. Now back to Mick!]As you all know, at least those of you that have read my ramblings before, I am a fan of many of Swedish Match snus. I have visited their factories, broke bread with them, count some of their current and former employees as friends (at least by the Facebook definition of friend).
Obtained from public sources: 29 Apr. 09
Not great news but not unexpected due to the market volatility surrounding the US tobacco tax increases. Highlights even more that mass cigarette smoker education is both the key to reduced harm snus expansion and the challenge in the United States.
Swedish Match is the largest manufacturer of Swedish Snus in the world with a 95% market share in Sweden. Snus Brands include General, Götborgs, Probe, Ettan, Nick and Johnny, Kronan, Röda Lacket, Grovsnus, Kardus, Catch, and Tre Ankare.
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