Once again, the Swedish government caved to EU interference concerning Swedish snus. On May 20, 2016 the EU's Tobacco Products Directive was implemented in Swedish legislation, which among other things means new health warnings on snus cans.....
UPDATED 27 Aug 2014: Two months ago, Swedish Snus giant Swedish Match presented FDA with a formal application that the General Snus products sold over-the-counter (OTC) in the United States be reclassified as Modified Risk Tobacco Products (MRTP).
I wrote an article back in February 2009 entitled The Tobacco Control Act: Wasted Taxpayer Dollars and the new Tobacco Black Market. In the article, I previewed the first view of snus can labeling with the four now-required smokeless tobacco warning labels.
I also went on something of a rant as to how 3 of the 4 warnings did not apply to Swedish snus and drove away cigarette smokers looking for a safer nicotine alternative. Ignoring my arguments, FDA went forward with enacting the inaccurate (for Swedish snus) smokeless tobacco warning labels effective 22 June 2010.
In their MRTP application to FDA, Swedish Match made the same case...in a 100,000 page long application. Such is the challenge of justifying General Snus to FDA as being deserving MRTP status.
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