After 2 and a half years of fumbling the Swedish Match application for Modified Risk Tobacco Product (MRTP) status on their General Snus products sold in US convenience stores, the FDA announced on Dec 14th they had taken "action".
After a careful review of the entire MRTPA process concerning General Snus and FDA's eventual ruling, a fair-minded person can only conclude that NO tobacco product will ever win MRTP status, regardless of the merits, from this FDA Center for Tobacco Products.
This begs the question, Congressional mandate notwithstanding, why does FDA perpetuate this cruel, expensive, and time consuming farce? Simply make the MRTPA process a one page form, hold the required public comment period, and then deny the application. That would save both the government and the manufacturer huge amounts of money while delivering the same outcome as the current process...minus the hypocrisy.
You will never see published a letter from a cigarette smoker thanking Altria or Reynolds American for addicting them to nicotine through cigarettes. Likewise, a short note saying "I'm a life-long smoker. So happy today to learn I have lung cancer!" is even more unlikely.
In the case of nicotine-addicts now cigarette-free because of Swedish snus, thank you letters and testimonials are more the rule than the exception.....
Once again, the Swedish government caved to EU interference concerning Swedish snus. On May 20, 2016 the EU's Tobacco Products Directive was implemented in Swedish legislation, which among other things means new health warnings on snus cans.....
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