To paraphrase Mark Twain, the reports of the death of the General Snus Reduced Harm Tobacco Product (MRTP) application have been greatly exaggerated.
Friday afternoon, the anti-all-tobacco crowd and media immediately began reporting that the FDA Tobacco Products Scientific Advisory Committee (TPSAC) had "turned down" the General Snus application; that "approval was denied", that the MRTP application had been "voted down" and in the case of Matthew Myers of Tobacco Free Kids, the Swedish Match application was "poorly written" and "full of holes".
As more information about the TPSAC deliberations began to trickle out, a different picture began emerging.....
Back on November 21st, I advanced the argument that while we were all so concerned about the impact of S.1147, The PACT Act of 2009 legislation, we were ignoring the larger threat: FDA Tobacco Czar Lawrence Deyton's interpretation of The Tobacco Act and how that translated into real danger for Swedish Snus in America. I opened the article, The PACT Act will Hurt, but FDA could Kill Snus Users, with the announcement by FDA that they were soliciting Public input on what they now call The Tobacco Act. I guess even FDA couldn't stomach calling it the 'Family Smoking Prevention and Tobacco Control Act' any longer....or maybe it's a reduction of paperwork thing.
If by some slim chance, you haven't read that article yet, do so now. It foreshadows the taste and flavoring tampering FDA seems to have planned for smokeless tobacco including snus sold in the United States. As ugly as the picture was that I painted using FDA and Dr. Deyton's own words, the situation has deteriorated even further with the release of more "clarifications" by FDA; in particular Modified Risk Tobacco Products (MRTP).
Joe Camel celebrates the brand's 75th anniversary. The anti-tobacco book-burners have made it difficult to get accurate information on exactly when he was created. An early form of Joe Camel appeared in a 1963 poster so he as at least that old.
Current history states that RJR Nabisco apparently grabbed “New Joe” Camel off of some French, and then-international ads from the late 1970s as a way to commemorate the brand’s 75th anniversary worldwide in 1988.
“Old Joe” has been strutting his ‘stuff’on the Camel packs since 1913. All legal. Traditional CPG marketing.
In 1991, it was recognized by the Journal of the American Medical Association that more American five and six-year olds knew Joe Camel than knew Fred Flintstone and Mickey Mouse.
They didn’t evaluate “Wacky Racers,” “Davey and Goliath,” or “Tennessee Tuxedo,” because, if they had, they would have been caught assuming that kids born in the mid 1980’s knew lots about cartoon characters from the ‘30s and the late ‘60s. They didn't.
Mickey was fresh off a 30-year creative hiatus, and Fred and Barney were canceled for good in 1966. And guess who the Flintstones’ target audience was back then? Not kids. Check out this commercial flashback of the past.
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