To paraphrase Mark Twain, the reports of the death of the General Snus Reduced Harm Tobacco Product (MRTP) application have been greatly exaggerated.
Friday afternoon, the anti-all-tobacco crowd and media immediately began reporting that the FDA Tobacco Products Scientific Advisory Committee (TPSAC) had "turned down" the General Snus application; that "approval was denied", that the MRTP application had been "voted down" and in the case of Matthew Myers of Tobacco Free Kids, the Swedish Match application was "poorly written" and "full of holes".
As more information about the TPSAC deliberations began to trickle out, a different picture began emerging.....
Updated 18 August 2015 - NOTE: This story was originally published on 29 September 2014 during the first FDA Public Comment Period on the General Snus MRTPA. Fast forward almost 11 months and we are reaching the 31 August 2015 for the second and final Public Comment Period. If you haven't already acted, now is the time to do so.
This article contains my 2014 statement to FDA which was published in the Federal Register. It was just my snus story from the heart. This is what FDA needs see.
You can then review my 30 July 2015 General Snus MRTPA update for instructions on how to get your opinion on the record. This is our last chance!
American snus users, close your eyes and visualize the Swedish snus selection (if any) at your local tobacco store or convenience store today. Then imagine one day having a snus store like this at your local mall......
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