This year there have been a rash of WikiLeaks-style unofficial snus product information leaks. Some have appeared on Instagram but some are from inside sources. Swedish Match has suffered the worst and is yet to plug the internal leaker.
The upcoming launch of GR' Original Portion Snus, The LAB 22 and LAB 24 slim portion snuses with Zylitol, and Nick & Johnny Green Ice Slim portion are old news now although not yet on the market......
A notice on the Federal Register that indicates the Swedish Match General Snus Modified Risk Tobacco Product Application (MRTPA) will be published tomorrow.
Since accepting the General Snus application in August of last year, the FDA Center for Tobacco Products (CTP) has on several occasions asked for additional or clarifying information. These amendments will now be available for a second 30-day public comment period ending August 31.
After this comment period ends, FDA Tobacco Czar Mitch Zeller should be able to finally make a final decision on the fate of the General Snus MRTPA.
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