After 2 and a half years of fumbling the Swedish Match application for Modified Risk Tobacco Product (MRTP) status on their General Snus products sold in US convenience stores, the FDA announced on Dec 14th they had taken "action".
After a careful review of the entire MRTPA process concerning General Snus and FDA's eventual ruling, a fair-minded person can only conclude that NO tobacco product will ever win MRTP status, regardless of the merits, from this FDA Center for Tobacco Products.
This begs the question, Congressional mandate notwithstanding, why does FDA perpetuate this cruel, expensive, and time consuming farce? Simply make the MRTPA process a one page form, hold the required public comment period, and then deny the application. That would save both the government and the manufacturer huge amounts of money while delivering the same outcome as the current process...minus the hypocrisy.
More "good" news from our friends at FDA. Cigarette or smokeless tobacco sales to minors have been and already are illegal. I guess the message isn't getting through to "the children". Is it the American educational system, poor parenting, or can the kids just not hear the message because they are listening to music on their iPods?
Whatever the cause, Big Government to the rescue! All I see is a lot of money being squandered, new Government Jobs, and another series of kicks at the Free Market. Here is what FDA did for the children and to American tax-payers; tobacco using and non-using alike.
Welcome to Amerika 2010.
FDA announced this morning that they had selected the Voting Members (the ones that count) for the Tobacco Products Scientific Advisory Committee (TPSAC) as mandated in The Tobacco Act. These FDA-Approved individuals are the ones who will set the criteria for Modified Risk Tobacco (MRT) products; more commonly known as Reduced Harm Tobacco. This includes Swedish Snus as well as any other non-combustible tobacco products which feel they may qualify for MRT designation.
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