Once again, the Swedish government caved to EU interference concerning Swedish snus. On May 20, 2016 the EU's Tobacco Products Directive was implemented in Swedish legislation, which among other things means new health warnings on snus cans.....
The EU Committee on the Environment, Public Health and Food Safety (ENVI) July 10th 2013 vote on the next EU Tobacco Products Directive (TPD) ended in disaster for Reduced Harm advocates.
The fight is not over but the future of Swedish snus and e-cigarettes are now very much in doubt.
The Swedish Exemption on Snus remains. While an exemption for snus from upcoming EU flavoring bans was approved, an exemption on an ingredients ban was voted down thanks to UK MEP Linda McAvan.
Sweden seemed to believe it had support from McAvan to get an ingredients exemption which would continue to allow baking soda (fondly known as E500) to be used in Swedish snus.
Why should snusers care about a little baking soda in their snus? Without E500, one cannot extract nicotine from snus.
Maria Larsson's poor stategy of trading the Swedish snus ban for flavoring protection, a weak and myopic negotiating point to begin with, has driven Swedish snus to the very edge of snus disaster.
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