In a surprise announcement this morning, V2 Tobacco announced they had been aquired by Swedish Match AB. V2 Tobacco is a privately held smokeless tobacco company, primarily active in Europe. V2 Tobacco is headquartered in Silkeborg, Denmark.
To snus users around the world, V2 is most famous for their Thunder Snus line of high nicotine snuses.
The SnusCIA learned two days ago that Offroad Long Cut Red Blend was almost out of stock. Today that has become a reality; everyone's favorite Snus eStore has taken the product page off-line.
Being a fan of Phantom Blue portions and loose, I had for some unexplainable reason avoided Phantom Blue White portions. I finally threw 3 cans of White in my latest SnusCentral.com order. I then promptly avoided using them for 3 more weeks. Turns out I may be psychic.
I was not expecting what I found when I opened them. After a day of loudly complaining to my family about the lack of quality control at V2, my adoring wife suggested I do something more than gripe. I then did something I rarely do. I took her advice.
I sent an email to Patrick Vogel of V2. Marc Vogel answered and it led to a flurry of e-mails over the space of 2 days. Patrick is primarily responsible for the business and marketing side of V2. His partner and brother Marc is primarily responsible for the actual making of the snus.
The generally accepted history of Real Snus goes back to 17th Century. The oldest recognized brand still in existence is Ettan, first marketed in 1822. But a very special journal secretly purchased by a member of the Nordic Museum in Stockholm challenges accepted Swedish/Scandinavian snus history.
It covers the year 1587 and was written by a gullible yet brilliant Swede by the name of Lars Unz. Based on his journal and folklore passed down through the centuries, many believe Lars Unz is the true inventor of modern snus.
V2 Tobacco: The Interview
In the tradition of Hunter S. Thompson, I suddenly realized I was interviewing Marc and Patrick Vogel; founders of Denmark's largest snus manufacturers, V2 Tobacco. Why was I here again? Shuffling through my notes, I realized they were both staring at me. My mind went blank. I turned quickly to Patrick in an attempt to throw him off-guard and asked him the age old question "Cake versus Pie"?
“Wienerbrød... It is a traditional Danish desert like what you would call Cake" he replied. Fog clearing from my mind, I responded "I don't know Patrick! I prefer pie, but I am always open to trying new things." He smiled. "Try some wienerbrød, I think you will like it".
Strong Snus, Stark Snus, Sterk Snus: these are all Scandinavian snus's which are higher in nicotine than Regular snus. Until 2008, this almost always meant 11 mg/g. of nicotine instead of 8mg/g. of nicotine. Eight milligrams of nicotine is the equivalent of one cigarette absorbed orally instead of inhaled. The glaring exception was Skruf Stark which contained 14mg/g. of nicotine.
In 2008, a new snus category was introduced: the Extra Strong, Extra Stark, Ekstra Sterk high nicotine snus's.
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