Swedish Match has a snazzy new look for their Nick & Johnny brand. The can, as you can see in the picture, has raised lettering that looks as though it was sleekly brushed on by hand. I could see this snus can in James Dean's back pocket...
I've been asked why I'm so obsessed with Captain Yankee; this is the third article I've written about it and the official release date isn't until next week.
In large part, my fascination has to do with the strong American-style branding designed for the Norwegian market and the somewhat unimaginable flavor profile.
When we published the second article; Captain Yankee Xtra Strong Americana Portion Snus: the new Nick and Johnny snus for Norway, the only flavor description we could squeeze out of Swedish Match was "a new extreme snus inspired by American flavors with a distinct taste of cherry, wintergreen and cinnamon."
If you're an American snus user, don't look for Captain Yankee X-Strong Americana Snus by Nick and Johnny in the local tobacco or convenience store...unless you are visiting Norway. While Captain Yankee will be available world-wide (where legal) through internet snus stores like the incompareable SnusCentral.com Snus Shop, its primary market is Norway.
Captain Yankee Americana is as American a name for a snus as you could design without beating someone over the head with a bald eagle. It comes in a cool but decidedly American themed can.
The flavor profile couldn't be more American; Swedish Match describes it as a new extreme snus inspired by American flavors with a distinct taste of cherry, wintergreen and cinnamon. If this snus were any more American, you would have to salute the can before opening it!
After all this sinks in, you may be asking yourself why was Captain Yankee X-Strong Americana snus designed for.... Norway? Why didn't Swedish Match slap the General brand name on it and offer Captain Yankee over the counter in the USA?
EXCLUSIVE: A SnusCIA agent stationed at Moscow Airport sent us hidden documents on the latest trademarks submitted by Swedish Match AB.
They reveal some interesting new logos and graphics for existing Swedish Match products but the most explosive news is that a new Nick and Johnny snus is pending: Meet Nick and Johnny Captain Yankee Xtra Strong Americana Portion Snus.
The Nick and Johnny Snus Brand was designed for the Norwegian market where it is the 4th top selling brand. Fortunately for nicotine-loving Americans, snusers in Norway really like strong and extra strong snuses; much more so than Swedes. I'd go as far as saying that without Norway, Swedish snus would still probably top out around 11mg/gram nicotine.
Thus Swedish Match is realizing an added bonus in that Nick and Johnny also has an enthusiastic following within the United States. This is the first Nick and Johnny snus specifically and openly targeting American snusers. The flavor profile will come as a bit of a shock compared to the rest of the N&J line.
Beyond that, I really can't say anything more about Captain Yankee snus.....until Week 32. I'll be back then to tell you everything you could possibly want to know about Captain Yankee Xtra Strong Americana portion snus by Nick and Johnny. You'll want to hear it; Captain Yankee is much more than just a new snus.
The Swedish Match Lab Series was also originally designed for the Norwegian snus market but found fans in the US as well.
It appears the Lab Series branding is getting a makeover later in 2013.
I'm speculating here but I doubt SMAB would market Lab Series and The Lab as two seperate brands symultaniously.
I'm sure Swedish Match wanted my input on the new branding but I was probably pool-side when they called.
New for late 2013 is a new graphic scale of nicotine strength, which pays omag to Imperial Tobacco's Skruf snus strength indicators except the Swedish Match versions are longer, bolder, and more powerful looking. In your face, skruf AB!
How this new scale is read depends on what Swedish Match defines as the strength of the single bar.
If it indicates low nicotine as in < 8mg/gram, we would have Low; two bars indicating 8-9mg/gram Regular; three bars indicating 11-14mg Strong/Sterk, and four bars indicating 16 mg/gram and up as Extra Strong/Xtra Strong/Ekstra Stark
The Slim Fit icon looks like something you would see on a Lab Series can but not necessarily on a can of stylized "The Lab". Like the new Strength indicators, Slim Fit could also apply to a number of Swedish Match snuses including Long portions. Like you, I have no idea at present but it's fun to speculate.
The rest of the SMNA trademark application contains logo-types; some new and some already in use.
Not that anyone in the US would know this first hand because of the stupid FDA, but the current General Onyx Black Portion Snus catch lid displays the white shield with black "G" logo.
Enjoy your snus summer! If Captain Yankee is any indication, Swedish snus lovers are going to be in for a wild ride starting this fall.
Nick and Johnny Captain Yankee Xtra Strong Americana portion snus will of course be available at the famous SnusCentral.com Snus Shop starting on [REDACTED until Week 32]
WEEK 32 UPDATE: Here is the Full Story on Captain Yankee...
Yours in REAL snus,
LARRY WATERS and The SnusCENTRAL Intelligence AgencyTelling you stuff we know and others don't
Approximately one month ago, our SnusCIA agent in Kungälv, Sweden sent an urgent text: 'Watch the Mail!' She has not been heard from since.
A few days later, a simple padded envelope with no return address but postmarked Kungälv arrived at SnusCIA Headquarters. After x-rays, bomb-sniffing dogs, and a little impatience, the envelope was torn open. It contained a single can of snus: Nick and Johnny BLACK Portion.
Obtained from public sources: 29 Apr. 09
Not great news but not unexpected due to the market volatility surrounding the US tobacco tax increases. Highlights even more that mass cigarette smoker education is both the key to reduced harm snus expansion and the challenge in the United States.
Swedish Match is the largest manufacturer of Swedish Snus in the world with a 95% market share in Sweden. Snus Brands include General, Götborgs, Probe, Ettan, Nick and Johnny, Kronan, Röda Lacket, Grovsnus, Kardus, Catch, and Tre Ankare.
This month, I decided to mix things up a little bit. General White Portion has been my snus of choice for quite some time along with Göteborgs Rape'.
Lately, though, I've been finding myself a little bored. Unlike cigarette smokers, where (I at least) pretty much settle on a brand and stay with it for years, snus users have the occasional need to switch off to something new. Then when they ultimately come back to their former favorites, it's a new experience again.
Instead of the General White Portion, I bought a roll of Philip Morris 1847 White Portion (that's right, Philip Morris: makers of Marlboro "snus"...and don't think that didn't make me a little nervous!)
Hi Swedish Snus Fans!
I'm enjoying a Goteborgs Rape White portion as I write this. So far, it is maintaining its standing as my #1 favorite Swedish Snus. My second choice is still the General white portion, but I'm thinking of experimenting with something new with my next order.
Last order, I tried a can of the Elixyr Power Energy portion. I need that extra kick in the morning with my coffee I used to get from cigarettes and this looked like the most eye-opening snus I've ever seen. It contains strong portion snus which has a higher nicotine level, taurin and caffeine!
Combining this with my morning French Roast coffee, I admit I was a little concerned my heart would explode. I'm happy to report it didn't.
In my article, "Camel and Marlboro: When it comes to Snus, you LOSE", I described my discovery and love of Swedish Snus. I had tried the General-brand by Swedish Match and loved both the portion pack and the white portion. I figured I was all set: it was just a question of finding the best price and service.
While Google-surfing around in my quest, I came across a small Swedish snus forum that for some reason was closed to new posts but available for reading of the old posts "now that some posts had been removed". Very mysterious. While poking around the forum and reading the various posts, I learned two things new. According to a number of the posters, after a while of using your favorite snus, you get bored with it and need to change for awhile. Then when you come back to your favorite, it will seem fresh and exciting again. And most importantly, watch who you buy from.
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