I am a liberal.
Don't like guns, but won't hug any trees. I eat animals, and distrust big corporations because I have worked for them. The FDA is over-worked, under-skilled and on the take. So is the Interior Department.
But the corporations I worked actually had their ducks in a row. Pepsi was always just a bit better than Coke, and Gallaher Group (now part of JTI) always has us attend crisis management meetings with our PR agency, Burston Marsteller, annually.
It's a good thing British Petroleum doesn't make snus or soft drinks for all our sakes.
This is a huge topic for public companies because it is designed to, when properly executed (WITH the help of the PR agency), mitigate any losses to shareholder value by assuring them that the company is in full control.
In consumer goods we cover (in no real order)
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