Sunday, 09 March 2014 00:53

Mr. Barrosa, tear down this Snus Ban!

Guten tag snusers,

Sharing snus at the Brandenburg GateI have just come back from a rather excellent trip to Berlin, the capital of Germany.  I go at least once a year as it is, quite simply, one of my favorite cities in the world.

It has always been one of my favorite places to visit.  History and culture aside, there is a vibe about Berlin that I have only felt in a very few cities in the world.

Berlin holds a special significance for me, I am of the generation that learnt about East and West Germany in school, a divided Germany, and then witnessed unification. I can still remember 9th November 1989 and watching the Berlin wall fall on TV.

I have been to Berlin whilst the wall was up and after it fell. The wall has always held a massive fascination for me; seeing two very different worlds, side by side, separated by a wall (and the death strips) was just mind blowing.

The graffiti on the wall always intrigued me.  It told so many stories, had so many messages for the oppressed people of the east, it always left a lasting impression on me.

I have made it a personal mission of mine to visit Berlin at least once a year for every year that I am on this earth. Every time I always manage to experience something new and every time it looks different...

Wednesday, 19 August 2009 16:44

Have Cigarette Brands Failed as Snus Brands?

The tobacco industry is one of having one's ducks in a row while jumping through hoops.  The one constant, as it is in any mega-corporate environment, is that a bad idea, if well-placed within the organization, can turn into company policy.  Worse yet, it can turn into a brand, or affect a brand's performance.  This can happen despite repeated research, and is often justified by economic models which can take something fuzzy like "brand equity" and quantify it into a five-year marketing plan.

The snus business is awash in fiction paraded as fact, both in terms of what has occurred since Sweden's smaller independent snus companies were gobbled up by Big Tobacco.

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