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Thursday, 21 August 2014 01:32

Natufibe by Swedish Match; Snus Boon or Snake Oil?

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When Swedish Match AB launched General Tailored White Portion Snus in April of 2013, the main talking point was something new added to the snus:  NATUFIBE®

It all started with one question. The answer to which led me deeper and deeper into a darkened, nuanced world in which translating Swedish to American and learning more about snus manufacturing kept leading to more questions. Here are the high points of what I’ve learned.
The main reason I embarked on this quest was to correct the record. Natufibe has been reported as part of the portion material. I wasn’t sure that was correct and it kept gnawing at me until I got off my butt, or more accurately got on my butt, in front of my computer, and started digging .....

Back in January of 2012, Gotlandssnus AB made a major change to their business plan.  They expanded their Jakobssons Snus brand and changed the flavor profile to target the US market.

The new products featured unconventional (by Swedish standards) flavors and added sweeteners to appeal to Camel SNUS and other American-made  "snus" customers.  When it came to high nicotine melon flavored snus,  Jakobsson's had the monopoly.

That changed in July of 2014 when Thunder Melon Extra Strong portion snus was released as a stand-alone product available by the can or roll.  Formerly it was only available as part of a Thunder flavored snus Limited Edition.

Now it is time to compare Jakobssons Melon against Thunder Melon to determine who is the new Melon Snus King.

Finally, my Snus Review of Captain Yankee Xtra Strong Americana Snus

Captain Yankee; the extra strong Americana snus by Nick and Johnny, fights for the snus oppressed in Norway!I've been asked why I'm so obsessed with Captain Yankee; this is the third article I've written about it and the official release date isn't until next week.

In large part, my fascination has to do with the strong American-style branding designed for the Norwegian market and the somewhat unimaginable flavor profile.

When we published the second article; Captain Yankee Xtra Strong Americana Portion Snus: the new Nick and Johnny snus for Norway, the only flavor description we could squeeze out of Swedish Match was "a new extreme snus inspired by American flavors with a distinct taste of cherry, wintergreen and cinnamon."

Later, we uncovered another descriptor Swedish Match used for Captain Yankee:  Bringing the popular concepts of Rootbeer™ and Dr. Pepper™ to the world of snus

Based on these flavor descriptions, if anyone other than Swedish Match were the manufacturer I would have stopped right there and burned the graphics out of my mind.  Swedish Match has created some pretty amazing but unlikely snus flavors before so I moved forward on faith more than comprehension.

no. 1 - Ettan Loose Snus Limited Release 2014

no. 1 Ettan loose snus limited edition 2014Ettan Snus is famous for a number of reasons.  Created in 1822 by snus factory owner Jacob Fredrik Ljunglöf, Ettan is one of the oldest active brands of Swedish snus today.

Around 1830, Ljunglöf along with his friend JJ Berzilius (the father of modern chemistry) developed and began manufacturing Ettan snus using pasteurization instead of then-common fermentation.  Ljunglöf concentrated on the enhanced tobacco flavor and high quality of Ettan. 

Berzilius recognized pasteurization as a way of eliminating bacteria in the tobacco and significantly lowering TSNA levels. Today, practically all modern Swedish snus is pasteurized based on the principals of Ljunglöf and Berzilius.

Snubie-podcast-logo-smSwedish Snus Ambassador to the United States Larry Waters was the guest on the latest Snus Podcast today.  A wide range of snus related topics were discussed from the EU lawsuit against Denmark to stop snus sales to the future of snus in the US. 

Moe Unz, legendary Manager of the Snus Shop was also a scheduled guest. 


- About
- About Larry Waters
- About Moe Unz (biography in progess)

UPDATED 27 Aug 2014:  Two months ago, Swedish Snus giant Swedish Match presented FDA with a formal application that the General Snus products sold over-the-counter (OTC) in the United States be reclassified as Modified Risk Tobacco Products (MRTP).

I wrote an article back in February 2009 entitled The Tobacco Control Act: Wasted Taxpayer Dollars and the new Tobacco Black Market.  In the article, I previewed the first view of snus can labeling with the four now-required smokeless tobacco warning labels. 

I also went on something of a rant as to how 3 of the 4 warnings did not apply to Swedish snus and drove away cigarette smokers looking for a safer nicotine alternative.  Ignoring my arguments, FDA went forward with enacting the inaccurate (for Swedish snus) smokeless tobacco warning labels effective 22 June 2010.

In their MRTP application to FDA, Swedish Match made the same a 100,000 page long application.  Such is the challenge of justifying General Snus to FDA as being deserving MRTP status.

Wednesday, 11 June 2014 06:55

Islay Whisky Snus Seminar

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Exclusive Islay Whisky Snus News, Conny Andersson, and more

This fascinating video covers everything you could and should know about the amazing Islay Whisky Snus by Conny Andersson.

It covers how Islay Whisky Snus is made and two new versions being released this year.  The issue of fire-cured tobacco and TSNA's is addressed clearly with no holds barred.

Conny also reveals a brand new snus he will be releasing later this year:  La Morenita Zacapa Rum Snus!  Equally exciting, we leak the first news of two other new by Conny Andersson snuses under development.

Most importantly, this video contains a profile of the man behind the snus:  tobacco artist Conny Andersson.  He is the top designer of premium Swedish snus in the world today.  His past credits include Swedish Match's annual 600 box releases of Kardus Superior Edition loose snus.


Tuesday, 10 June 2014 14:15

Thunder Snus Limited Edition 2014 Lives Again!

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Thunder Snus Limited Edition - the Resurrection

After selling out of stores in record breaking time, V2 Tobacco announced today that the Thunder Snus Limited Edition 2014 snuses will be returning in a different format next month....

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