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Wednesday, 30 September 2015 02:03

Thunder Snus News for October 2015!

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New Thunder Snus products are coming and we have word on which of the five 2015 Limited Edition snuses survived the cut. 

Our SnusCIA agent in Denmark sat in on a recent marketing meeting at V2 Tobacco in Silkeborg, Denmark.  No one from V2 knew our agent was sitting in; the meeting was held in Marc Vogel's cathedral-sized office.  She just sat in the back and no one noticed her although V2 Uber Director Patrick Vogel kept looking in her direction for some reason. 

It was a little hard to hear sitting that far in the back, but she was able to glean the following information....

Tuesday, 08 September 2015 10:14

Snus Shake-up at Swedish Match!

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Swedish Snus giant Swedish Match is making some major changes to it's snus line-up for 2015.  There will be new snus products starting this week and some current snuses will be delisted.  Here's what we know so far.....

Tuesday, 01 September 2015 15:17

Snus Leaks: Things we aren't supposed to know

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This year there have been a rash of WikiLeaks-style unofficial snus product information leaks.  Some have appeared on Instagram but some are from inside sources.  Swedish Match has suffered the worst and is yet to plug the internal leaker.

The upcoming launch of GR' Original Portion Snus, The LAB 22 and LAB 24 slim portion snuses with Zylitol, and Nick & Johnny Green Ice Slim portion are old news now although not yet on the market......

Atakan BefritsIt is time for Karolinska, the Public Health Agency and the National Board of Health to do the right thing and explain how there are near zero snus-related negative health issues actually in Sweden. Inform and leave the adults free to make their own health decisions....

Sweden has a unique responsibility to the world to rectify a 40-year old mistakes and potentially save hundreds of millions of lives. It is neither the tobacco itself, or nicotine that kills. It is the fire gases from tobacco smoking, or poor tobacco mixed with other dangerous carcinogens, which kills and destroys health.

Tuesday, 18 August 2015 00:21

Göteborgs Rapé Snus goes Back to the Future

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Göteborgs Rapé Original Portion Snus circa 1996Back in the 1990's there was a snus called Göteborgs Rapé Original Portion.  In 1997, Swedish Match invented the white portion and introduced the now iconic Göteborgs Rapé White Portion Snus in 1998.

Today, Göteborgs Rapé exists in a variety of white portion versions from mini to slim to large as well as the classic loose snus version. 

Perhaps it was an oversight; perhaps the sales numbers of the new white portion version were so spectacular, but Swedish Match ceased production of Göteborgs Rapé Original Portion snus in 2000.

A notice on the Federal Register that indicates the Swedish Match General Snus Modified Risk Tobacco Product Application (MRTPA) will be published tomorrow.

Since accepting the General Snus application in August of last year, the FDA Center for Tobacco Products (CTP) has on several occasions asked for additional or clarifying information. These amendments will now be available for a second 30-day public comment period ending August 31.

After this comment period ends, FDA Tobacco Czar Mitch Zeller should be able to finally make a final decision on the fate of the General Snus MRTPA.

Today marks the Grand Opening of the latest Swedish Match snus store in Gothenburg. It joins the original in Stockholm and store in Strömstad as showcases of the Swedish Match snus experience.

Designer Marcus Carlsson has expanded his vision with each store. The most radical change to the Gothenburg store is that its called "Swedish Match". The other two are named Svenskt Snus.

Compliments of Maji Dahlberg of Swedish Match, here is a brief photo journey through the new Swedish Match Snus Store.

Moe Unz of was supposed to be our reporter on the scene but was banned by Swedish Match President and CEO Lars Dahlgren. Moe disrupted the Strömstad Grand Opening when he drunkenly knocked over the expresso machine. No one was taking any chances in Gothenburg today.

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