Snus NEWS – Get latest news on all new brands and product


Select a news topic from the list below, then select a news article to read.

EXCLUSIVE: A SnusCIA agent stationed at Moscow Airport sent us hidden documents on the latest trademarks submitted by Swedish Match AB.

They reveal some interesting new logos and graphics for existing Swedish Match products but the most explosive news is that a new Nick and Johnny snus is pending: Meet Nick and Johnny Captain Yankee Xtra Strong Americana Portion Snus.

Nick and Johnny Captain Yankee Xtra Strong Americana Portion Snus

Nick and Johnny Captain Yankee Trademark Application

The Nick and Johnny Snus Brand was designed for the Norwegian market where it is the 4th top selling brand. Fortunately for nicotine-loving Americans, snusers in Norway really like strong and extra strong snuses; much more so than Swedes. I'd go as far as saying that without Norway, Swedish snus would still probably top out around 11mg/gram nicotine.

Thus Swedish Match is realizing an added bonus in that Nick and Johnny also has an enthusiastic following within the United States. This is the first Nick and Johnny snus specifically and openly targeting American snusers. The flavor profile will come as a bit of a shock compared to the rest of the N&J line.

Beyond that, I really can't say anything more about Captain Yankee snus.....until Week 32. I'll be back then to tell you everything you could possibly want to know about Captain Yankee Xtra Strong Americana portion snus by Nick and Johnny. You'll want to hear it; Captain Yankee is much more than just a new snus.


The Swedish Match Lab Series gets a make-over The Swedish Match Lab Series was also originally designed for the Norwegian snus market but found fans in the US as well.

It appears the Lab Series branding is getting a makeover later in 2013.

I'm speculating here but I doubt SMAB would market Lab Series and The Lab as two seperate brands symultaniously.

I'm sure Swedish Match wanted my input on the new branding but I was probably pool-side when they called.



More Swedish Match New Graphics and Logos

New for late 2013 is a new graphic scale of nicotine strength, which pays omag to Imperial Tobacco's Skruf snus strength indicators except the Swedish Match versions are longer, bolder, and more powerful looking. In your face, skruf AB!

How this new scale is read depends on what Swedish Match defines as the strength of the single bar.

If it indicates low nicotine as in < 8mg/gram, we would have Low; two bars indicating 8-9mg/gram Regular; three bars indicating 11-14mg Strong/Sterk, and four bars indicating 16 mg/gram and up as Extra Strong/Xtra Strong/Ekstra Stark

The Slim Fit icon looks like something you would see on a Lab Series can but not necessarily on a can of stylized "The Lab". Like the new Strength indicators, Slim Fit could also apply to a number of Swedish Match snuses including Long portions. Like you, I have no idea at present but it's fun to speculate.

Swedish Match nicotine and slim fit graphics Trademarks

Other new logo graphics 2013 trademarked by SMNA

The rest of the SMNA trademark application contains logo-types; some new and some already in use.

Not that anyone in the US would know this first hand because of the stupid FDA, but the current General Onyx Black Portion Snus catch lid displays the white shield with black "G" logo.

Enjoy your snus summer! If Captain Yankee is any indication, Swedish snus lovers are going to be in for a wild ride starting this fall.

Nick and Johnny Captain Yankee Xtra Strong Americana portion snus will of course be available at the famous Snus Shop starting on [REDACTED until Week 32]

WEEK 32 UPDATE:  Here is the Full Story on Captain Yankee...

Yours in REAL snus,

The SnusCENTRAL Intelligence Agency
Telling you stuff we know and others don't

EU Snus Ban Remains, e-cigarettes to be Regulated as Medicines. Menthol banned, Slim Cigarettes Banned....and it gets worse

The Evil EU EmpireThe EU Committee on the Environment, Public Health and Food Safety (ENVI) July 10th 2013 vote on the next EU Tobacco Products Directive (TPD) ended in disaster for Reduced Harm advocates.

The fight is not over but the future of  Swedish snus and e-cigarettes are now very much in doubt.

The Swedish Exemption on Snus remains.  While an exemption for snus from upcoming EU flavoring bans was approved, an exemption on an ingredients ban was voted down thanks to UK MEP Linda McAvan.

Sweden seemed to believe it had support from McAvan to get an ingredients exemption which would continue to allow baking soda (fondly known as E500) to be used in Swedish snus.

Why should snusers care about a little baking soda in their snus?  Without E500, one cannot extract nicotine from snus.

Maria Larsson's poor stategy of trading the Swedish snus ban for flavoring protection, a weak and myopic negotiating point to begin with, has driven Swedish snus to the very edge of snus disaster.

FDA Tobacco Czar Mitch Zeller:  Swedish Snus Friend or Foe? FDA Tobacco Czar Mitch Zeller, Ruler of the FDA Center for Tobacco Products (CTP), has announced the first tobacco products to move through the long-awaited substantial equivalence (SE) process. Two new cigarettes from Lorillard, Newport Non-Menthol Gold Box 100s and Newport Non-Menthol Gold Box, were found by FDA to be substantially equivalent to predicate products and blessed with approvals. Four other unknown tobacco products were denied and put to the sword.

Of the 4000 tobacco products submitted to FDA for SE approval, all but about 500 are currently on the market in a provisional awaiting review status. Understandably, the manufacturers of those provisional products are rather anxious how they will fare when under review.

It would be helpful if FDA could have at least released the types of tobacco products rejected if not their manufacturers as well. That's probably why Congress forbid FDA from publicly sharing any information on rejected SE applications.

Swedish snus; particularly those introduced in the US after the enactment of the Family Smoking Prevention and Tobacco Control Act of 2009, have pending substantial equivalence applications. Swedish Match does have an advantage as a number of their snuses were grandfathered since they were available prior to the Tobacco Control Act cut-off.

If Lorillard's two new cigarettes were approved on the basis that they are equally (but not more) dangerous than their pre-Tobacco Control Act predecessors, logically the same would hold true for the extremely less harmful than cigarettes Swedish Match snuses created both before and after Tobacco Control Act took effect .

By not being able to tell us even what category of tobacco products the four rejected products fell under, Swedish snus and other reduced risk tobacco products continue to circle in a rather frustrating FDA holding pattern in the US.

Mitch Zeller: Fear and Loathing in Las Vegas

Appointed in March 2013 as Tobacco Czar after the rather hasty departure of Dr. Lawrence 'Bopper' Deyton, Zeller has kept the tobacco community walking on egg shells.

Limited Edition Ettan Loose Snus and Grov Loose Snus back in their classic 1967 tins

What's Old is New Again (briefly): Ettan and Grov Loose Snus Cans circa 1967

Original STA tin can lid with certificate of authenticity 1967 was a good year for nuclear weapons and Swedish snus. China exploded their first hydrogen bomb, the MIRV ballistic missile; a single missile carrying multiple nuclear warheads, was developed, and the USSR and USA proposed a nuclear nonproliferation treaty.

Dwarfing these trivial items in historic significance, the last government-owned Swedish tobacco monopoly, Svenska Tobaks AB (STA), introduced the round snus can with a metal lid.

Until then snus had been sold in plain brown cardboard packets. Svenska Tobaks AB added some color and created a different design for each type.

To put this achievement in perspective, in 1967 there was no EU, you would not be arrested for mailing snus from Sweden to any European country, and the pop group ABBA was still 5 years away from being formed! These truly were ancient times.

Camel SNUS: New Adult-Proof Snus Cans and Less Snus for 2013


I love my husband but I am not sure how much I like him right now.

Bless the snowball he calls a heart. He called me one day and said he took one for the team. I am not sure I understood him at the time but after I picked him up that evening after work I found out he bought one of the new tins of Camel Mellow Flavor… SNUS… and I say that word loosely.

Mick said he wanted to see the new “fresh” tins up close, something about the seals on the new tins.

As for me, my sweet and loving husband told me I should “try” their new Camel Mellow Flavor snus. No warning other than, “It is a little sweeter than you are used to and I bet you within 15 minutes you will want a smoke.”

HOLY Mac and Cheese! Sweet; is this a joke? Did Mick switch the portions out with sugar? As a diabetic, my first thought was, “What is this going to do to my Sugar levels?”

I had to touch the pouch with my tongue several times as well as pop it back out to make sure I had not just put a piece of maple sugar cube in my mouth.

Five minutes in, I was reaching for my smokes. I took a couple of heavy drags off my cigarette, while I had the snus in my lip and thought “you have got to be kidding me.” It was so sweet it made my cigarette taste of sugar.

It was not until almost fifteen minutes into it that I got anything but the sickening sweet taste of sugar, and that turned in to the sickening sweet taste of maple syrup.   Twenty minutes later I was still trying to find the nicotine it claimed to have as I reached for a second cigarette to try and hide the sugar taste.

After 25 minutes, still all I could taste was the sickening sweet taste of sugar with only a hint of maple, and I still wanted another cigarette if only to taste SOME tobacco.

The Chicago Snus Summit of 2013

Swedish Match Snus Summit Chicago 2013It is fun being the only girl who is accepted as “one of the boys,” in a generally “man’s world.” I feel it gives me advantages sometimes into more than just snus. I think it gives me a whole new perspective of men on the whole. You have heard the old saying, “boys will be boys?” Yeah if you get enough of them together in one place with something in common such as snus, or tobacco in general… grown men will become boys again.

This was my second Swedish Match Snus Summit. And I had a great time, hanging with the guys I talk to and about on line, the people behind my favorite flavors of Snus, and learning first hand so much about the snus world I didn’t know. I mean I know I could ask my husband and/or any of the guys anything and they would never think less of me. But sometimes even a girl has her pride.

Mick and I drove up to Chicago as it is only a short 6 hour drive and I don’t fly. I am working on trying to get over my fear of flying and I have a feeling there will be A LOT of snus involved in this process, which I will be happy to write and tell you all about as we work through it. Maybe in the hopes it might help someone else conquer a fear of their own.

Olde-Ving-99-and-coffee-cup_graphicI love Odens Snus. Unfortunately GN Tobacco's other snus attempts have left me at best ambivalent, at worst, disgusted.

I was very hesitant to try Olde Ving. Part of this was because of the name. GNT used to call this snus brand Olde Viking; that is until the company which actually owned the Olde Viking brand name cried foul.

In a way, the brand name change was a good thing. Olde Viking was a particularly bad snus best known for its hockey puck sized cans.

I think they could have put a little more thought into the re-branding.... Olde Ving? Who or what is Ving?

For some odd reason I can't assimilate"Ving". My brain changes the letters and I find it vaguely dirty and possibly completely off putting. I really sort of, kinda wanted to try it, but was to scared to actually spend money buying some.

Monday, 13 May 2013 12:52

The Ettan Snus Event: 50% OFF!

Written by

Behind the Ettan Snus Event: 50% OFF; Three Days Only, at

50% Off All Ettan Snus at!The Ettan Snus Event at the Snus Shop began innocently enough. Moe Unz, Snus Legend and Manager of, decided to "invite himself" to the recent Sweden Match Snus Summit held in Chicago, USA. Moe had no intention of attending any of the briefings or round table discussions. He was only in Chicago for free snus and to attach himself to the Swedish Match bar tab. Having much practice at this sort of thing, Moe was successful.

At some point, Swedish Match North America realized that Moe was an uninvited guest and attempted to have him removed. Moe countered by challenging Swedish Match to a drinking contest; if they won, he would leave and give back the snus. If Moe won.....he would dictate his own terms.

After a quick huddle with their Swedish counterparts who knew Moe, the SMNA team realized they were out-matched. They selected Marcus Carlsson of SMAB as having the best chance of at least keeping up with Moe, if not beating him. Six hours later, Carlsson lay passed out on the floor as Unz call for more beer. The match was over.

Page 10 of 39


Latest Member Snus Reviews

Skruf Greatness

Matt Campbell , Wednesday, March 23, 2016 I have has so many different Snus During my career of ...

Great snus!

Daniel M. , Sunday, January 24, 2016 Thunder Ultra Cool Mint white dry is a great snus. I bought...

This was a disappointment to me.

Bryon R. , Tuesday, October 27, 2015 Skruf Original Portion Snus is nothing to brag to mom about....

An awesome los snus

Justin S. , Tuesday, October 27, 2015 Röda Lacket Loose Snus is just awesome. In the loose ...

I love the smell of chocolate in the morning

Bryon R. , Tuesday, October 27, 2015 Ettan Original Portion snus absolutely billows a dark ...

It's like Ettan portion’s weird half-brother.

Bryon R. , Tuesday, October 27, 2015 This snus has a good quality tobacco and portion material ...

Smells EXACTLY as one would expect

Bryon R. , Tuesday, October 27, 2015 Probe Whisky loose snus smells of tobacco and whiskey. Its ...

Really good snus!

Chris M. , Saturday, August 22, 2015 General Snus is the only real snus I can buy in American ...

A staple snus for me

Larry Waters , Saturday, August 15, 2015 This XRANGE snus is essentially Göteborgs Rapé Large White...

This is a great snus!

Teri S. , Friday, August 14, 2015 Olde Ving Fudge portion had a very different snus flavor for...

Snus Central Twitter

Follow Larry Waters on Twitter!
You don't have to be a northerner to buy Snus at - We ship to all 50 United States ... AND around the world (where legal)! Get snus from SnusCENTRAL !!!

Perfect Facebook Like Box Sidebar