SnusCentral's Larry Waters Reports!

Larry Waters; known by many names including Mr. UNZ

Swedish Snus Ambassador to the United States

Nordic American Smokeless v2 - Is there Life after Taboca?

Written by Larry Waters Tuesday, 02 March 2010 00:00

I've written a number of generally not favorable articles about Nordic American Smokeless (NAS) and their Nordic Ice and Klondike Snus products. This was do in large part to their dysfunctional relationship with then-NAS-owner Taboca A/S. My last Taboca/NAS article spelled out in ugly detail the end of their relationship.

Darren Quinn, the CEO of Nordic American, is revitalized now that Taboca A/S and their Board of Directors in Norway are no longer in the picture. He is aggressively re-launching the new NAS; coined Nordic American Smokeless Version 2 by yours truly. I will tell you there are some very fundamental differences apparent already. There are also challenges and unresolved issues facing Quinn and NAS v2. He was not shy in laying them out for me which is a huge departure in itself from the old NAS.