Written by SnusCIA Covert Operations Thursday, 10 September 2009 15:29
General Snus Limited Edition?
UPDATED !!! Sept. 11, 2009
On September 10th 2009, the SnusCENTRAL Intelligence Agency @ SnusCENTRAL.org release the below information, speculation and clandestine photographs. Today we uncovered the earth-shattering "rest of the story". Short answer: is Swedish Match releasing a new line of snus? YES! Are the below pictures the first published of the new line? NO.
First our original report; then the fascinating and shocking TRUTH!
Breaking News: SnusCIA Agents in Norway have obtained the following pictures of a here-to-fore never seen General Snus Product: General Snus Limited Edition. The can appears to be metal with the General Logo on the bottom; the words "Limited Edition" in red on the top, and some blurred words in white our SnusCIA technicians were not able to unblur despite using Microsoft Paint!
At this time we do not have verification from Swedish Match AB that these photos are genuine and, if so, the details behind this General Snus Limited Edition Snus. What we can say is that it does not appear to be a version of last year's ONYX Carbone Special Edition whose can was manufactured from carbon fiber. Officials at SMAB have been contacted for an official response.
Developing...............
A secret General Snus Limited Edition or a hoax? Why available in Norway although the text appears to be in English? A clandestine new product or packaging test for the United States? Just what the heck is this?

The second two words on the bottom appear to say 'WHITE PORTION". The first word we have no idea at this point. The SnusCIA does have an old version of PhotoShop 2. So far no luck cleaning these up put they're working on it.
More information as this develops.........
UPDATE: September 11th, 2009......
The General Limited Edition Snus:
A highly placed source at Swedish Match AB has confirmed the pictures are in-fact genuine. At great personal risk, our secret source revealed "The General Edition can is a special product made for a chain store called Deli de Luca in Norway. The same can has been used for a chain of restaurants in Sweden called Harrys. The red logo on the can is Deli de Luca´s logo."
So that answers the question on the mysterious Limited Edition General Snus product pictured above. Secret thanks to Markus Ersmark, the unnamed source for this information.......Ooops. Uh, hmm... just kidding! It really wasn't Markus! Ha, Ha, Ha! Really! You believe us, right? Oh. Sorry Markus.
Swedish Match to introduce NEW Swedish Snus line in October called "0102"!
Not just a new products: a new BRAND of Swedish Match Snus! We have the FACTS, the PICTURES, and more! Larry is handling this article personally and it is now published! He called it Swedish Match Attacks! Introducing Revolutionary NEW Snus Brand and Concept.
SnusCENTRAL Intelligence Agency/ Scandinavia

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John Moores makes this comment
Thursday, 10 September 2009
tejas makes this comment
Thursday, 10 September 2009
bigmick makes this comment
Thursday, 10 September 2009
Andrew Romeo makes this comment
Friday, 11 September 2009
Confidential Source makes this comment
Friday, 11 September 2009
Andrew Romeo makes this comment
Monday, 14 September 2009
Taboca had major success with Deli DeLuca shops, especially in Oslo, Bergen and Stavanger. And that was with high-priced Montecristo and Romeo & Julieta.
They are essentially 7-11's with class. MC and R&J were top sellers for two years in DDL shops, which were in key locations for trend-setters. Congrats to Swedish Match for no longer being pissed-off about it, and for finally copying a successful strategy!