General Long Portion Snus - The Snus Revolution Continues

Swedish Match launched a new initiative called The Quest to Rethink Snus back in 2009.   Throwing away preconceived notions, Swedish Match embarked on an intensive series of consumer focus studies, market research, and a great number of brain-storming sessions; some of which I personally am convinced were strongly affected by alcoholic beverages. Their goal was nothing less than to create the Ultimate Snus.....user-friendly, uncomplicated, yet REAL Swedish snus.

In September of 2009, version 1 materialized as the Swedish Match Lab Series. Two varieties were offered:  regular nicotine strength and high nicotine.  What these two varieties had in common was a completely new type of portion pouch.  Longer and thinner than traditional Regular Portions, these pouches delivered the taste one associates to a Regular Portion with the slower run rate of a White Portion. These pouches were also very comfortable and more discreet than Regular Portions.  In essence, they were as discreet as a Mini Portion but with the flavor intensity and nicotine levels of an Original Portion.

Read more: Snus News - General Long and Long Sterk Portion Snus

Jakobsson's Classic Strong Portion Snus and Jakobsson's Mint Portion Snus coming soon.

Swedish sources have confirmed the rumors are true concerning new snus from Gotlandssnus.  Official sources in Sweden speaking on condition of anonymity, stated that Gotlandssnus will soon be releasing two new products under their Jakobsson's Snus line.

Jakobsson's Classic Strong Portion will be a high nicotine version of the popular Jakobsson's Classic Portion Snus.  We can not confirm but suspect is that the new Classic Strong will contain 14mg/g of nicotine and the higher pH levels also used in Jakobsson's Wintergreen to boost free nicotine levels and provide faster absorption.

Jakobsson's Mint Portion Snus is alleged to have 9mg/g of nicotine.  The taste profile will be patterned along the lines of General Large Mint Snus but will be an original portion as opposed to the white portion used in the General Large Mint Snus product.

Both new snus products will contain approx. 20 portions per can like the current Jakobsson's Wintergreen Strong Portion Snus.

Test cans are already available of both with public distribution scheduled at or prior to Week 45, according to our sources in Sweden.  Both products are designed for the American market although the Classic Strong Portion may have viability in Norway.  Like the USA, Norwegian snus users prefer strong and extra strong snus.

We will update this story as new information becomes available.

Covertly yours,

LARRY WATERS and the SnusCENTRAL Intelligence Agency
Telling you stuff we know and others don't

Ok, I know there was supposed to be a third installment of Nanny States series, but due to things beyond my control I was unable to write it. I am not saying I am not going to write it but that as for right now it is on hold.

I recently had the opportunity to go to Family Camp was a dear friend and her family. She is a single mother of three children and is a non-tobacco user. Her 11year old son is asthmatic. I think of her like a sister and I enjoy taking her son fishing when I can. She knows I am a smoker but when I am with him I cannot and will not smoke. Snus is a blessing, and was a life saver the week of Family Camp.

Read more: Snus Camp

Little things matter:  this is one of life’s simple truths. Two and a half years ago no one could have convinced me that first little dinky, dry Camel SNUS portion would change my life. A couple cans of Camel SNUS led to a few cans of Triumph snus, which wasn’t bad in the beginning, to a few days of internet searching and reading, from there to 2 orders of snus from a place called Sweden. Much to the dismay of my long-suffering wife, the rest is history. This is History that someday will lead to my being immortalized in the annals of snusdom as one of the pioneers of snus in America.

Read more: In Snus and in Life, Little Things Matter