Firstly, the taste of this snus is very good, if not typical SM profile. I very much enjoy good ol' Gen OP, and this has similar character, less the citrus notes. The addition of the ceder comes through slightly and over-all the flavor seems unending. For me, it is almost difficult to remove a snus with so much flavor left, even after 1.5 to 2 hours b/c I feel as though I'm wasting it.

Secondly, the pouch shape is wonderful! I find the snus perfectly comfortable and am rarely in the office without one in. The longer length is not noticably different than having a mini in.

Third, I found the drip to be slightly less than that of a NEW original portion, but still comparable to that of a can with a few days use on it. I like the presence of a small drip to help spread the flavor around. These portions do not disappoint, but stay more contained than say Gen OP or ES portions.

I can wholly recommend this snus to anyone for a go-round. Like all other snus, it will not be for everyone, but for those who are fans of the General line, have a need for concealability or experience trouble/discomfort with original portion size, this is an easy go-to.

Happy snussing B)

01 is just ok. I had a lot of hope for this snus. It just didn't live up to it's reputation. At this price, you can buy much tastier snus. I didn't love the taste. As much as it's hyped to be this new snus with no drip and easier to use portions, I was underwhelmed.

My take on the 0102 series is that they're great if you're concerned about concealability. If you have a job or something that has a zero tolerance on tobacco use, no one will ever know you have anything in your mouth. One of my cousins is a nurse, and she exclusively uses the 02 Lab Series at work, because her hospital would fire her if they knew she was snusing at work. (What a horrible world we live in now.)

Second, the "no drip" thing isn't really innovative to me, because Swedish Match nicked the idea from the Gotlandssnus portions IMO. They just aren't soaking wet like a typical original portion, but they're not bone dry like a white portion.

Nicotine delivery seems no different from any other portion.

Taste wise, the Lab Series is squarely in the Ettan/Grov/Tre Ankare family of "pure" tobacco taste. I wish it had more flavor, but that's just me.

All in all, it's worth a try. I haven't used the Thunder longs yet, but the Lab Series is an occasional order for me.

A superb snus...ambrosia in a portion! Love the portion shape: the materal is silky, the shape is ultra-stealthy engineering for men and women alike.
As a newbie, even I can detect the woodsy, nutty elements which give the smooth tobacco flavor & nic a synergistic boost - but without too much juice running and dripping. The flavor...did I mention the flavor? Everything..and more...I hoped authentic Swedish snus would be. Love at first lip portion, and that is not hyperbole.

Swedish Match, this snus is brilliant! HIGHLY recommended to everyone - especially those new to snus will welcome their introduction to a richly flavored snus which boasts worlds of flavor,a good nic lift present, yet without having to dilute the drip with water or try to conceal the portion from the public. Also no strong, lingering aftertaste or smell of tobacco like cigarettes or other snus can deposit.

Can't do justice to this snus-review with my limited experience, but everyone I shared with enjoyed it immensely. We'd ALL clamor to stand in line for cinnamon/clove/mint versions of this snus..even those who aren't overly fond of flavoring.

The only thing which could improve this snus is making it available for sale in the USA !!!!!

01/02 are really very well made, well thought out snus. It's a definite "Hell Yes!" recommendation from me as well.

I had to try the 01 RIGHT NOW! This may very well become my first 80% portion. As in I can see 80% of my portion use to be 01/02. Yes, they are that good.

As I write this I am on my 3rd portion. Well Done, Swedish Match. Home Run. This may be the perfect snus. For me.
The portions are just a tad smaller around than a pris from my 3ml Icetool. About 1.5 times the length of a regular General portion. The shape doesn't feel at all odd to me, I think because it's so similar to what my Icetool produces.

The flavor is similar to General Sterk, crossed with Tre Ankare. I also find similarities to Copenhagen, without the sweetness. This is really good. Don't let the less drip advertising fool you. It does drip but not like normal portion. This is more of a oooze, than a drip.The best way I can describe this is it's lös in a portion bag.It feels like lös, it drips like lös. I only picked up one can of 01, I will be buying a roll in the near future.

Just to reiterate, this is GOOD, very GOOD, almost divinely inspired, Snus.

Okay Larry. I got my order of 0102 today in the mail. This is it. It's so near perfect. This is the snus I could spend the rest of my life using if I only had one choice.

They could not have made a better decision than using the long pouch which is the only thing I admired about the Camel SNUS. The great nutty flavor Swedish Match have added is fantastic! I love it!

I can finally use a standard portion when my boss is in the office without having to worry about her spotting it. I finally don't have to spend so much on mini portions (I double up on them to get enough nicotine when boss is here.) and I finally have a can that has a great deal of artistic appeal to it. I am not afraid to sit these cans on the table at a restaurant or a bar and have others look at it.

I love the material they used for the pouch. I love the no drip (Don't know how it works but it does, and great) The only gripe I have and it is a very very small one is that there is not a wintergreen/mint/clove/cinnamon flavor. Don't get me wrong I love the flavor of this, but I switch back and fourth between bergamot and mint flavored snus quite a few times a day. It does have a very subtle mint feel on my lip but no flavor that I can detect.

:-*That aside I really hope/wish SM would release some of their other lines with this pouch. I would love to be able to snus General or Goteborg during the time I have the boss's eyes on me. I am going to go through the cans before I make an absolute statement but I feel this is quickly climbing to that top spot of my list.