About five weeks ago, Reynolds American officially revealed the existence and national launch of two new Camel SNUS products: Camel Robust and Winterchill. Further, they redesigned the cans for the now four Camel SNUS products and tweaked their marketing back to the themes they stressed in 2007. Camel SNUS was not only a compliment to cigarettes as in the "When you can't smoke, SNUS" campaigns of late but also acknowledged that snus was invented in Sweden hundreds of years ago. Borrowing a little from old Marlboro Snus advertising, Camel SNUS was now also "Swedish Snus....perfected."

Fortunately for all of us, Reynolds was much more restrained in promoting that impossible statement then they were when I was forced to detail outrageous claims and parsed words on the former versions of the Camel SNUS websites. This is 2010 however, where the PACT Act and the Tobacco Control Act have hurt the price and availability of Internet snus and Swedish entrepreneurs; not manufacturers, are left to bring the truth about real snus to an American culture whose oral tobacco roots stop at dip and chewing tobacco.

Read more: Camel Robust and Winterchill SNUS - Is it Real Snus yet?