A confidential document from the EU Commission´s Health Directorate leaked today has all of Sweden in an uproar.   The document describes banning all flavors in tobacco products including Swedish Snus in the upcoming EU Tobacco Products Directive (TPD).

“It would mean the end of Swedish snus,” said EU Parliamentarian Christofer Fjellner bluntly.

Fjellner's statement was echoed by Patrik Hildingsson, Swedish Match AB Vice President of Group Public Affairs-EU.  “This would mean the end of Swedish snus as we know it today. For us, this affects our entire portfolio – a number of flavors that have been used for more than 200 years.”

Read more: No Snus Allowed in Sweden? EU Moves Against Snus.